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Launch & grow your freelance writing career... even if you don't have experience!

Drinking Coffee With Writers - Austen Tosone, Fashion & Beauty Writer (1)

Drinking Coffee With Writers: Austen Tosone, Fashion & Beauty Writer

June 17, 2020 · In: Drinking Coffee With Writers

Welcome to another installment of the Drinking Coffee With Writers series! We’re featuring writers from our community who have insight to share on their unique freelance journeys.

This week we’re chatting with Austen Tosone, a fashion and beauty writer and the founder of Keep Calm and Chiffon. She carved out her own freelance path after being laid off from full-time jobs at two major magazines. If you’re feeling a bit down this week and need some inspiration to make your own rules, don’t miss this interview!

Keep scrolling for Austen’s top tips for fellow freelancer writers, including why you should be celebrating your those dreaded rejection letters…

Freelance Writing Cafe: What was the #1 reason you decided to start freelancing?
Austen Tosone: Curiosity! I had always wondered what it would be like to write from cafés instead of offices.

Can you tell us how your freelance writing journey began?
I was laid off from a full-time job at Interview magazine and had previously been laid off from my first job at Nylon magazine. I was still interviewing for jobs and started freelancing on the side. I made a list of every editor friend I had and reached out to let them know I was around to take on freelance assignments and I began to jot down any ideas, good and bad, that I thought I could pitch.

I started cold pitching the day after I lost my job and landed my first piece in Fashionista. It was actually inspired by a blog post I wrote for myself (I’ve had my fashion and beauty blog Keep Calm and Chiffon for 8 years!) about what working in retail taught me about fashion. The piece involved me interviewing other fashion editors who got their start in retail. I didn’t have a connection there, but I emailed the editor who sent me feedback on a few pitches (which were rejected) before she agreed to commission this one.

What is the most important lesson you’ve learned so far?
Rejection is actually a good sign. If you sent a pitch and received a “no” from an editor, you have the opportunity to ask for feedback and land more pitches next time. Also, include a kill fee in your contract. You never know.

Drinking Coffee With Writers - Austen Tosone, Fashion & Beauty Writer (2)

What is something you still struggle with as a fashion and beauty writer?
Coming up with ideas that are relevant and haven’t been covered 900 times already.

What advice would you give to freelancers who are just starting out?
No publication is too small to start out with! Start with local newspapers or indie blogs with paid assignments and work your way up to national publications. It’s also helpful to have samples to send editors, so even self-publishing a blog post or two can be good to send along with pitches. When you do this, the editor can get a feel for your writing style.

What is your favorite thing about freelancing?
I was full-time freelance for 1.5 years which gave me tons of flexibility in terms of what projects I would take on and now that I only freelance occasionally on the side of my full-time role at Jumprope I can be even more selective with any assignments I want to take on.

What is your favorite app, tool, or tip for productivity?
I actually wrote a whole blog post about my favorite tools for organization and streamlining my content. I would definitely say to put placeholder deadlines in your calendar a day or two before the real deadline in order to stay on track.

Drinking Coffee With Writers - Austen Tosone, Fashion & Beauty Writer (3)

Do you have a go-to mantra or quote that keeps you inspired?
Just start!

What’s your favorite hot beverage to sip while working?
Black coffee—so boring!

How do you find the motivation to work when you’re distracted or having a bad day?
I do any small task that can move me forward. Momentum can build from that.

What is your favorite place to travel to?
When this is all over I’d love to go to Portugal!

*

Check out Austen’s writing website and be sure to follow her on Instagram to keep up with her latest adventures!

☕️ Drinking Coffee With Writers is here to give you a dose of inspiration and actionable tips for the week ahead. We’re showcasing freelance writers who are designing their careers and living life on their own terms.  Want to be our next featured writer? Drop us a line at info@freelancewritingcafe.com

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By: Michelle Christina · In: Drinking Coffee With Writers · Tagged: Austen Tosone, Austen Tosone fashion and beauty writer, Calm Calm and Chiffon, drinking coffee with writers, Launch your freelance writing career, Tips for getting published, Tips for pitching to editors

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@freelancewritingcafe

Worth a re-post considering the wild volume of the Worth a re-post considering the wild volume of these requests coming in lately: 

We get a lot of DMs from writers asking if we can hire them. 🤔 We're not hiring writers -- we create our content in-house -- but we CAN help you find work the effective way. 👍✨⠀
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(Random DMs begging for work aren't helping you. 👀)⠀
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Our entire method is based on launching and growing your career LONG-TERM instead of using these little flash in the pan, scatter DMs everywhere "strategies". 
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SO! If you're ready to learn how to do this stuff the right way, check out any of our free resources! ✨
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☕️ How To Get Your Very First Freelance Writing Client⠀
https://freelancewritingcafe.com/get-first-freelance-writing-client
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☕️ Freelance Writing 101: The Beginner's Checklist⠀
https://freelancewritingcafe.com/freelance-writing-101-beginners-checklist
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☕️ How to Make Consistent Freelance Writing Income on Upwork⠀
https://freelancewritingcafe.com/consistent-freelance-writing-income-upwork

You can also sign up for our newsletter:⠀
http://freelancewritingnewsletter.com⠀
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And join our FB group:⠀
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You'll be amazed how QUICKLY you can get results when you stop using lazy techniques and start applying smart, long-term-oriented strategies.
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🍁 NOVEMBER FREELANCE WRITER CHECK-IN 🍁 A fe 🍁 NOVEMBER FREELANCE WRITER CHECK-IN 🍁

A few questions to ask yourself as we transition into a new month:

☕️ How are you feeling about your goals so far this year? If you're feeling behind or overwhelmed, remember that while we're nearing the end of 2022, it's not over yet!

☕️ On a scale of 1-10, how strongly do you feel that you'll hit your goals this year? What needs to happen in order for you to hit those goals?

☕️ Write down 1 thing you'll take action on for each remaining month of 2022 to finish the year strong.

☕️ Write down 1 thing you'll do each week to ensure you stay on track. This might mean: booking a weekly discovery call, writing a niche-specific blog post, reaching out to past clients, etc.

☕️ It's not all about hustling! How can you take better care of yourself through the end of 2022 so you FEEL good and can show up as your best self in your freelancing career?

Wishing you a productive, healthy November!

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
Are we getting desperate? ⚠️ There's a hint o Are we getting desperate? ⚠️

There's a hint of panic in the freelance community re: decreased workloads, low-paying clients, inflation... These fears are valid, but is this energy we can rise up and ✨prosper✨ in?

I won't say it's impossible to build a career out of desperation. That "oh sh*t" moment can lead to extraordinary results. But if you stay in desperate energy, you'll operate from there (which clients see as a red flag).

Like it or not, being an energy match for a client is a big deal. They want focused problem-solvers who can get results. When your stress seeps into your interactions, you could be scaring those high-quality gigs away.

It goes like this...
📌 Freelancer: *Panics about money*
📌 Client: *Senses desperation, doesn't hire them*
📌 Freelancer: *Confirms fears, continues to panic*
(The cycle perpetuates!)

A subtle mindset shift can help:

☕️ Be aware of inner dialogue and how it leads to self-sabotage. Are you sending sob stories with pitches? Alluding to needing money immediately in ANY way? Cutting corners to get paid faster?

☕️ Flip the script. Yesterday's failure doesn't mean today will be the same. Society's panic doesn't mean you need to spiral. This is a new day full of new opportunities, new clients, and new ways to collaborate. 

☕️ A recession means clients are more eager than EVER for ways to reach their own customers... and that's your specialty! This is your time.

☕️ Give yourself a break. If nothing's been going your way, remember: nothing is permanent. Take a day off and ease up on yourself. You can't pour from an empty glass.

Chin up, writers. You won't only "get through this", you'll thrive! ✨

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
Why become a freelance writer in 2022? 🤔 ☀️ Why become a freelance writer in 2022? 🤔
☀️ YOU DECIDE THE SCHEDULE. Rather avoid the "Sunday scaries" by taking Mondays off? No prob! Wanna schedule client calls on Wednesdays only? Do it. Prefer to get your work done before 11am? Why not? Craving midday naps? Go for it! 

☀️ YOU DECIDE WHO YOUR CLIENTS ARE. Learning who you work well with is a process—and it usually comes with a few blips along the way—but it's one of the most liberating aspects of freelancing. You have the power to turn down anyone who doesn't fit your ideal (or close to ideal) client avatar.

☀️ YOU DECIDE YOUR RATES. How much are your services worth? You make that decision based on your niche, value, and income goals. That means you decide how much money you're making this week/month/year. That also means you get to tweak your rates until they're working for you.

☀️ YOU DECIDE YOUR RULES. Your policies will shape the way you work. You get to create/change them as your career evolves. Examples? Don't text with clients or accept unplanned calls. Don't do endless revisions. Don't do rush jobs without a rush fee... etc. Your choice.

☀️ YOU DECIDE YOUR LOCATION. I decided to freelance because being in an office was killing my creativity, productivity and nervous system. The freedom to work from a home office or anywhere in the world means I can deliver work I'm proud of and build a career that works FOR my life, not against it.

Can you think of any other reasons being a freelance writer is awesome? Let's hear them! 👇👇

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
What keeps you going when freelancing gets tough? What keeps you going when freelancing gets tough? 🪫

So many of us are struggling right now because of the economy's steep fluctuation and clients cutting back on budgets (on top of summer being a dry season for many). 

But we both know you're NOT just going to throw in the towel when faced with a challenge, right? 🤔 You're a problem solver, after all. That's one of the reasons you're such an awesome freelancer. ✌️

The truth is, in any economic situation, regardless of the season or circumstances, there are ALWAYS ways to thrive. 

There are clients who need writers. There are opportunities to uncover. The sheer number of businesses and organizations who need recurring marketing copy and content on a weekly basis is wild (with new ones popping up all the time). Just one example. There's 💵 to be made! 

So while you seek those opportunities out, grow your network, and polish your optimism, here's one more thing you can do to battle the "woe is me" energy that's bringing down your vibe:

✨✨ Remember WHY you started freelancing in the first place!

Remember why it's so important to you. Remember why you're made for this. Remember previous challenges you've overcome because you weren't about to give up on your ultimate goal. 

✈️ For some that's location freedom. 
📋 For some it's schedule freedom. 
💰 For some it's uncapped income. 
💓 For some it's "I'm the boss" energy.

Maybe all of these! Whatever it is for you, call it forth. When you're clear on your goal, your creative problem solving and resourceful nature will shine as a natural result.

And, as always, we are here to help! 🤓 What's one challenge you're facing in your freelance career right now? Any tips for fellow freelancers? 👇👇

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice

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