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Launch & grow your freelance writing career... even if you don't have experience!

Freelance Writing Beginner - Everything you need to get your first client - Freelance Writing Cafe

Freelance Writing 101: The Beginner’s Checklist (A.K.A. Everything You Need to Get Your First Client)

June 23, 2019 · In: Launch a Freelance Writing Career

What do you really need to get your freelance writing career off the ground? With the conflicting info and all-in-one “hacks” floating around online, it’s hard to know how to get your ducks in a row… or which ducks you even need.

After 10 years of freelancing and helping other freelancers get their careers moving, I’ve taken plenty of notes on the dos and don’ts of a solid start.

 

I created this freelance writing beginner’s checklist to help you set yourself up for success, without the paralyzing confusion.

 

Remember! The goal is not to saddle yourself with to-dos and prerequisites to the point where you don’t make a move—but we’re not looking for shortcuts, either. Plenty of “gurus” will tell you it’s possible to win over jobs with novelty tactics, and those tricks may even work occasionally.

But whyyy would you aim for sometimes when you can instead give yourself the best possible chance at succeeding?

Our goal is to build a long-term freelance writing career. We’re aiming to generate a sustainable full-time income, not just get random gigs here and there. That means we need to lay a solid foundation from the very beginning.

We need to stack the odds in your favor.

 

I recommend doing these steps in order. One will prepare you for the next, and so on.

Okay, let’s get you unstuck and on your way to the freelance writing career you’ve been dreaming of!

 

Part 1: The Prep

 

Freelance Writing 101 - The Beginner’s Checklist 2

 

Starting from scratch? Start right here. These are the bare minimum foundations of freelance writing. They’ll help you decide what you’re writing and who you’re writing it for. By narrowing down from the beginning, you position yourself as an expert (even if you feel weird calling yourself an expert right now).

 

Step 1: Pick the Right Niche for You

 

Your writing niche defines the kind of writing you do, and for whom. Your niche is a combination of the industry you write for, as well as the specific services you deliver and the business or organization you’re delivering to.

The more specific the niche, the higher your chances are of making a living writing.

Many resist this idea and feel they’re sacrificing opportunity by narrowing down. In fact, it’s the opposite:

 

Generalist writers have a hard time attracting good clients. The “jack of all trades” approach isn’t valued by clients who pay big bucks for specific writing projects.

 

And yes, you want those high-quality clients.

Generalist writers have to deal with bottom feeders and content mills. That’s not what we want for you.

 

When you pick your niche, be sure it’s…

• Something you like writing about

• Something you’d good at OR willing to get good at

• An actual writing NEED that exists (ie: Poetry about your dog? Probably not the most lucrative niche.)

 

Here are a few examples of specific, narrow niches:

• Content writer for tech startups 

• Wellness blogger for small businesses

• SEO copywriter for mass-market fashion brands

• About page writer for Chicago-based visual artists 

• Social media writer for natural dog food companies

 

Yes, picking your niche is a big deal! I know that it’s stressful. If you need a little more help in this area, I put together this complete guide to working through all of the noise in your head and picking a niche, here (editor’s note: the guide isn’t live on the FWC site yet, but you can check out the old one I wrote for DJO right here).

Just remember that it can always change in the future. You’re not married to anything. As a freelance writer, you’re free to evolve as your career grows and you learn new things.

 

Step 2: Identify your Ideal Target Client

 

Who is this mysterious person you’re going to be working for? Well, it’s likely more than one person, but in order to ensure your marketing and outreach efforts are effective, we’re going to focus on one person or business/organization.

That one person is your “Ideal Target Client”. This ITC, as I’ll call them, defines the one person or business that would result in your ideal working relationship.

 

• They exist in the industry you want to write for. They pay the rates you want to charge.

• They do business in a way that aligns with your values.

• They create the kind of collaborative workflow you’re looking for, whether your style is daily video calls or email-only interaction.

 

If they don’t meet the qualifications above, they’re not your ITC.

In a perfect world, you’d only work with ITCs, but obviously, this isn’t the case. Especially when starting out, you may end up compromising to get those first few gigs.

That’s okay.

But don’t stray too far from this ideal customer. If you take any job that comes down the pipe, you’ll eventually regret it.

 

Even if the pay is excellent, after a while the work won’t seem worth the money if you’re repeatedly betraying your instincts and values.

 

If this seems abstract to you, I’ll give you an example:

My own ITC is a client whose business is taking initiatives to make the world a better place, whether through supporting global artisans, cleaning up beaches, or investing bag in education.

They are in the women’s fashion/lifestyle space. They trust me to hit deadlines and deliver high-quality copy, so they don’t require constant check-ins.

However, they’re communicative and personable. They respond to emails quickly and don’t mind hopping on the phone if needed. They aren’t surprised if I show up to a video call wearing a beachy robe. Very often, I’m the customer their product is targeting, too.

 

Rest assured, I didn’t know all of this at the beginning. It took years to figure out what kind of client was my best fit—but I started off with a general idea and then honed it over time.

You can do the same.

 

Remember these 2 things about your ITC:

 

1. You may feel this is needlessly specific. In the beginning, it can feel audacious to specifically target clients. However, you’re trying to build a career, and a career isn’t a series of gigs that pay the bills. One of the best ways to build your reputation, grow relationships, and expand your career overtime is to target a specific kind of client.

Once you start freelancing, you’re in control. You’re no longer an employee at the mercy of who your boss decides to do business with.

2. Too many freelancers completely miss this incredible opportunity to build the career of their dreams from the start.

Forget about the overwhelm and the insecurity for a second, and ask yourself: What kind of client do I actually want to work with?

 

Step 3: Decide on your Core Writing Services

 

This one is refreshingly simple: What writing services will you offer?

Your niche should inform this, so go ahead and list those in an easy-to-digest format.

When you’re starting out, keep this list short. The less-is-more rule of niching down also applies to the number of services you offer. It’s a good idea to stick with 1-2 specialties in the beginning and keep your efforts focused.

This will also please clients who are—you guessed it!—specifically looking for writers who offer those services.

 

Step 4: Create A PROFESSIONAL Website

 

Don’t let this step trigger you, or the fact that I used the word “professional”. Your website doesn’t have to be complicated But yes, you’ll need one.

Your website will act as a 24/7 lead-generating machine, flagging down potential clients and pointing them in your direction. It will also be a home base for you to share crucial information about your writing services.

 

When someone inquires about your offerings, or you’re proposing a project yourself, this one-and-done website will provide instant internet credibility.

 

Get on Google or Youtube and find a tutorial that’s easy to follow. Put together a one-page website that’s clean and easy to read. There are drag-and-drop builders for beginners and more advanced theme editors for those who are comfortable with creating websites. You may also choose to hire someone.

As a sidebar, don’t get triggered at the thought of investing money into your career foundation. If you’re going to to blow $50-100 at the bar on the weekend, why not hold off and save up a budget for a website?

Think about how you can shift your resources around to prioritize your career growth. After all, the ROI on a cocktail might not be much. But the ROI on an awesome website that will generate client leads…?

I think you get the idea.

Just don’t use “I’m not techy” or “I don’t want to pay for a website” as an excuse to not get started. The essence of freelancing is figuring out ways to overcome the challenge at hand. This is one of them.

 

Something I like to remind myself? Professionals get things done without making a million excuses, and they understand it won’t be perfect the first time around. 

 

Whether you choose WordPress or some other service provider, the platform doesn’t matter. Make a decision and go with it. You can always change it later. This website (and all of my other sites) are built with WordPress.

For hosting, I do recommend Siteground. They have user-friendly customer service and great hosting plans with virtually no server downtime.

 

Now, let’s talk content! Here are the things your website needs to have:

• Your full name

• Your niche (which becomes your title)

• A short, client-focused bio

• Your writing services

• Your writing samples (No samples yet? Leave them out for now.)

• Contact info

 

Here are some things you’ll add in the future (a.k.a. things you don’t need to stress over now):

• Your policies (for clarity & weeding out non-ideal clients — note that you’ll have these solidified before you begin freelancing, but you won’t need them on your website right away)

• Client testimonials (for social proof)

• SEO optimization (for organic leads)

• An on-brand photo (for building trust)

• A blog* (for building up SEO & credibility)

 

*In fact, go ahead and add the blog to your site, because we’re about to get into that in part 2.

 

Step 5: Establish Solid Rates & Policies

 

Don’t even think about hunting down clients until you’ve got this section sorted. Failing to define my rates and policies early on caused me an incredible amount of frustration during my early career.

One of the most common questions I see in freelance communities is how to set your rate.

 

You’ll need to figure this out based on the following:

• Your niche

• Your level of experience/expertise (one doesn’t always match the other)

• Your industry standards

• Your income goals

 

With this list above, you can see why some freelancers choose a ballpark hourly rate and just dive in. I think it’s okay to do that in the beginning.

 

BUT! You’ll be laughed at for charging $100 an hour if you’ve never had a job and don’t know what you’re doing.

 

On the other hand, you shouldn’t low ball yourself just because you’re new to freelancing.

We’re working on a full-blown post to help you calculate this, but in the beginning, I want you to imagine what a business (with multiple employees) would charge to deliver the same work.

As a freelancer, you’re taking on multiple roles to make things happen. If you don’t compensate yourself accordingly, you’ll be burnt out and underpaid.

Start by researching rates in your niche, talk to your fellow freelancers, and test out rates with clients.

Remember: Your ITC might try to negotiate, but they’ll never try to low ball you or suggest insulting rates. If you encounter someone who is trying to pay garbage rates, just thank them for their time and move on.

 

As for policies…

I know this can be another confusing step, so let’s make it easy:

 

You’ll figure this out over time. Much like your niche (and many other aspects of your writing business), your policies will evolve.

 

Below, I’ll list a few policies that will help you maintain structured relationships with clients—and make sure no one is screwing you over.

 

• Your requirements: What requirements must your client meet to work with you? For example, I don’t work with anyone who doesn’t know who their target customer is.

•  Your rate: This can change per project but know your starting rate for the various services you offer—as well as how you bill, whether by hour, by project, or by week (etc). There are many ways to bill clients, so do some research on which approach works best for you.

•  What your rate includes: Do you include revisions (how many)? An onboarding call? An in-office visit?

•  Your availability: do you accept text messages, weekend calls? When do you return emails?

• Your contract: What’s included in your contract varies, but you can Google “freelance contract requirements” to get an idea. Don’t work without one, and definitely have a lawyer look over it to cover your bases.

 

Of course, there are more. But this will get you started.

 

Remember these 2 things about your policies:

1. They can be very subjective depending on your workflow, availability, and general preferences. Don’t copy another writer’s policies and expect them to work for you. Being thoughtful and thorough will benefit you in the long term. Even your clients will thank you for it!

2. Each action you take will train your client, so be sure you’re sticking to your own policies. You’ll look unprofessional if you fail to lead by example and then quote lines from your contract that don’t match what you’re actually doing. For example, don’t set a boundary of “no weekend correspondence” and then request a video call on Saturday morning.

 

*

Once you have these items in place, you’re ready to start finding clients to work with. We’ll cover finding clients and pitching your services in a future post. For now, you’ve got some work to do!

If you’re absolutely overwhelmed, don’t worry. It’s okay if this takes a little time. Work through each step and be patient with the process. Any/all of these items listed above will evolve over time. Plan on that, and don’t try to make anything “perfect” when you’re starting out.

 

Need some extra support as you get your freelance writing career off the ground? Join us in the Freelance Writing Cafe Facebook group!

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By: Michelle Christina · In: Launch a Freelance Writing Career · Tagged: Freelance Writing 101: The Beginner's Checklist, freelance writing for beginners, how to start freelance writing, launch a freelance writing career

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Comments

  1. Gabrielle Seunagal says

    July 14, 2019 at 11:13 pm

    I’ve been freelancing for 2.5+ years and being a generalist has benefited me. I write about politics, mental health, etc. I write copy for websites, products, services, etc. I also do editing. I love your Facebook and Instagram page and love what you’re about as a brand, but I do think it’s a mistake to dismiss generalist writing as undesirable. If I tried to limit myself to a specific niche, I would have missed out on so many opportunities, opportunities which I’m still benefiting from to this day. Generalism in writing has immensely rewarded me.

    Reply
    • Michelle Christina says

      August 3, 2019 at 3:26 am

      Thanks so much for this comment, Gabrielle! There will always be cases where exceptions to the rule prevail, and that’s definitely a good thing. Success in the face of odds is ALWAYS a good thing. The way I see it, your success means you likely shine in other ways beyond just being a good writer, which is awesome.

      Here on FWC I teach what I’ve learned from a decade of active freelance writing. I personally didn’t start seeing real success until I stepped away from the generalist role and into a niche. The change was drastic, in fact! I went from barely earning anything to covering my rent (and then skyrocketing beyond that). This is why I am so passionate about helping writers find a niche.

      Naturally, that doesn’t mean my way is the only way! I just teach what I personally know to be applicable and immediately helpful. Many writers I work with have tried the generalist route and have fallen flat, and since I’ve been there, I relay this tip. I’ve found that it creates almost immediate results.

      If others are unsure which path to take, I hope they see your comment and recognize that there are many ways to figure the freelance game out. There’s no rule book. We’re making our own rules, and I completely respect your approach as well. In any case, FWC is here to support you all the way. 🙂

      Reply
  2. Newton says

    December 1, 2020 at 9:04 am

    I have a friend who is so much interested in guest posting and this post will really go a long way for her so i will be sharing it with her…

    Reply
    • Michelle Christina says

      February 11, 2021 at 11:47 am

      Awesome, thank you for reading! Let your friend know she can stop by for tips anytime.

      Reply
  3. miscellaneousmomentswithus says

    February 11, 2021 at 11:32 am

    This is a great article for the person like myself who wants to start my freelance writing. I am trying to keep focus and to start from the beginning so I have structure. Thank you for sharing Michelle. By the way, you have my sister’s name!

    Reply
    • Michelle Christina says

      February 11, 2021 at 11:46 am

      Ah, my favorite name! Thank you so much for reading! I’m so excited that you’ve decided to pursue freelance writing. Don’t hesitate to reach out on any of our channels if you need extra support.

      Reply

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Worth a re-post considering the wild volume of the Worth a re-post considering the wild volume of these requests coming in lately: 

We get a lot of DMs from writers asking if we can hire them. 🤔 We're not hiring writers -- we create our content in-house -- but we CAN help you find work the effective way. 👍✨⠀
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(Random DMs begging for work aren't helping you. 👀)⠀
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Our entire method is based on launching and growing your career LONG-TERM instead of using these little flash in the pan, scatter DMs everywhere "strategies". 
⠀
SO! If you're ready to learn how to do this stuff the right way, check out any of our free resources! ✨
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☕️ How To Get Your Very First Freelance Writing Client⠀
https://freelancewritingcafe.com/get-first-freelance-writing-client
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☕️ Freelance Writing 101: The Beginner's Checklist⠀
https://freelancewritingcafe.com/freelance-writing-101-beginners-checklist
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☕️ How to Make Consistent Freelance Writing Income on Upwork⠀
https://freelancewritingcafe.com/consistent-freelance-writing-income-upwork

You can also sign up for our newsletter:⠀
http://freelancewritingnewsletter.com⠀
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And join our FB group:⠀
http://freelancewritinggroup.com⠀
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You'll be amazed how QUICKLY you can get results when you stop using lazy techniques and start applying smart, long-term-oriented strategies.
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#freelancewritingcafe #freelancewriter #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancesuccesstips #freelancewriting #upworkfreelancer #freelancelifestyle #freelancelife #writerlifestyle #writerslife #lifeofawriter #writersofinstagram #workfromanywhere #workhardanywhere #mobileoffice #digitalnomad #womenwhowrite #femalefreelancer #freelancingfemales #femalefounders #womeninbiz #femalewriters #femaleentrepreneurs #writingwhilefemale #girlboss #bossbabe #creativepreneurs
🍁 NOVEMBER FREELANCE WRITER CHECK-IN 🍁 A fe 🍁 NOVEMBER FREELANCE WRITER CHECK-IN 🍁

A few questions to ask yourself as we transition into a new month:

☕️ How are you feeling about your goals so far this year? If you're feeling behind or overwhelmed, remember that while we're nearing the end of 2022, it's not over yet!

☕️ On a scale of 1-10, how strongly do you feel that you'll hit your goals this year? What needs to happen in order for you to hit those goals?

☕️ Write down 1 thing you'll take action on for each remaining month of 2022 to finish the year strong.

☕️ Write down 1 thing you'll do each week to ensure you stay on track. This might mean: booking a weekly discovery call, writing a niche-specific blog post, reaching out to past clients, etc.

☕️ It's not all about hustling! How can you take better care of yourself through the end of 2022 so you FEEL good and can show up as your best self in your freelancing career?

Wishing you a productive, healthy November!

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
Are we getting desperate? ⚠️ There's a hint o Are we getting desperate? ⚠️

There's a hint of panic in the freelance community re: decreased workloads, low-paying clients, inflation... These fears are valid, but is this energy we can rise up and ✨prosper✨ in?

I won't say it's impossible to build a career out of desperation. That "oh sh*t" moment can lead to extraordinary results. But if you stay in desperate energy, you'll operate from there (which clients see as a red flag).

Like it or not, being an energy match for a client is a big deal. They want focused problem-solvers who can get results. When your stress seeps into your interactions, you could be scaring those high-quality gigs away.

It goes like this...
📌 Freelancer: *Panics about money*
📌 Client: *Senses desperation, doesn't hire them*
📌 Freelancer: *Confirms fears, continues to panic*
(The cycle perpetuates!)

A subtle mindset shift can help:

☕️ Be aware of inner dialogue and how it leads to self-sabotage. Are you sending sob stories with pitches? Alluding to needing money immediately in ANY way? Cutting corners to get paid faster?

☕️ Flip the script. Yesterday's failure doesn't mean today will be the same. Society's panic doesn't mean you need to spiral. This is a new day full of new opportunities, new clients, and new ways to collaborate. 

☕️ A recession means clients are more eager than EVER for ways to reach their own customers... and that's your specialty! This is your time.

☕️ Give yourself a break. If nothing's been going your way, remember: nothing is permanent. Take a day off and ease up on yourself. You can't pour from an empty glass.

Chin up, writers. You won't only "get through this", you'll thrive! ✨

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
Why become a freelance writer in 2022? 🤔 ☀️ Why become a freelance writer in 2022? 🤔
☀️ YOU DECIDE THE SCHEDULE. Rather avoid the "Sunday scaries" by taking Mondays off? No prob! Wanna schedule client calls on Wednesdays only? Do it. Prefer to get your work done before 11am? Why not? Craving midday naps? Go for it! 

☀️ YOU DECIDE WHO YOUR CLIENTS ARE. Learning who you work well with is a process—and it usually comes with a few blips along the way—but it's one of the most liberating aspects of freelancing. You have the power to turn down anyone who doesn't fit your ideal (or close to ideal) client avatar.

☀️ YOU DECIDE YOUR RATES. How much are your services worth? You make that decision based on your niche, value, and income goals. That means you decide how much money you're making this week/month/year. That also means you get to tweak your rates until they're working for you.

☀️ YOU DECIDE YOUR RULES. Your policies will shape the way you work. You get to create/change them as your career evolves. Examples? Don't text with clients or accept unplanned calls. Don't do endless revisions. Don't do rush jobs without a rush fee... etc. Your choice.

☀️ YOU DECIDE YOUR LOCATION. I decided to freelance because being in an office was killing my creativity, productivity and nervous system. The freedom to work from a home office or anywhere in the world means I can deliver work I'm proud of and build a career that works FOR my life, not against it.

Can you think of any other reasons being a freelance writer is awesome? Let's hear them! 👇👇

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
What keeps you going when freelancing gets tough? What keeps you going when freelancing gets tough? 🪫

So many of us are struggling right now because of the economy's steep fluctuation and clients cutting back on budgets (on top of summer being a dry season for many). 

But we both know you're NOT just going to throw in the towel when faced with a challenge, right? 🤔 You're a problem solver, after all. That's one of the reasons you're such an awesome freelancer. ✌️

The truth is, in any economic situation, regardless of the season or circumstances, there are ALWAYS ways to thrive. 

There are clients who need writers. There are opportunities to uncover. The sheer number of businesses and organizations who need recurring marketing copy and content on a weekly basis is wild (with new ones popping up all the time). Just one example. There's 💵 to be made! 

So while you seek those opportunities out, grow your network, and polish your optimism, here's one more thing you can do to battle the "woe is me" energy that's bringing down your vibe:

✨✨ Remember WHY you started freelancing in the first place!

Remember why it's so important to you. Remember why you're made for this. Remember previous challenges you've overcome because you weren't about to give up on your ultimate goal. 

✈️ For some that's location freedom. 
📋 For some it's schedule freedom. 
💰 For some it's uncapped income. 
💓 For some it's "I'm the boss" energy.

Maybe all of these! Whatever it is for you, call it forth. When you're clear on your goal, your creative problem solving and resourceful nature will shine as a natural result.

And, as always, we are here to help! 🤓 What's one challenge you're facing in your freelance career right now? Any tips for fellow freelancers? 👇👇

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice

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