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Freelance Writing Cafe - Community & Resources for High Income Remote Writing Success 4

Freelance Writing Cafe

Launch & grow your freelance writing career... even if you don't have experience!

How To Get Your Very First Freelance Writing Client—Even If You Have No Experience

How To Get Your Very First Freelance Writing Client—Even If You Have No Experience

June 1, 2020 · In: Launch a Freelance Writing Career

One of the most common questions new freelancers ask is, rightfully, “how do I get my first client when I have no experience?”

Concerned that their lack of previous clients will deter all future clients, they become convinced that they’ve been slapped with a big neon sticker that says “NEWBIE”. They feel sure they’ll be laughed out of the room when they attempt to do business.

This “what comes first, the chicken or the egg?” scenario leads some writers spiraling into paralysis. They end up taking no action at all because they just don’t feel confident enough to ask someone to pay them for writing services.

If you feel this way, you’re not alone.

But if you think about it, everyone has to start somewhere. Every successful freelance writer began as a newbie, unsure of the outcome ahead. Every top earning copy or content writer had that awkward first chat with a client.

Being new at something does not mean you’re undesirable or that it’s not worth trying.

If that were the case, humanity would never progress in any way!

I’m here to suggest you embrace the blank canvas of your career—and your status as a new freelance writer. Don’t worry about others having more experience. The day will come when you’re well-established and you may even feel nostalgic for those early days and all of the possibility you now have before you.

This is your time, and you get to write your own story. Sit with that for a minute! It’s beneficial to appreciate the journey and each phase of your career. Not only does it make the entire process more enjoyable, but it helps you stay conscious of the lessons you’ll learn.

Are you embracing it? Really embracing it?

Okay, good. Let’s dig into the specifics of how to get your very first freelance writing client.

 

Before you pitch, you have to prep.

 

Before you can jump from an aspiring freelance writer to a veritable client-magnet, there’s some work to be done. If you don’t “feel” ready to pitch your services, it’s probably—at least partially—because you’re missing some key tools of the trade.

I created something called the 5-P Method that I want to share with you now. Each of these P-words stands for one phase of building a successful freelance writing career.

The 5 P’s I teach are:

Prep: Establishing your niche, rates, policies, services

 

Presence: Creating your website & profiles, establishing yourself in industry conversations, being seen as an expert

 

Pitch: Initiating business relationships with high-quality clients

 

Please: Being an exceptional freelancer to work with & building long-term relationships, getting referrals

 

Process: Optimizing client leads and onboarding, creating systems & up-leveling your income

 

As you can see, “Pitch” comes after two other steps entirely. I believe there’s foundational work to be done if you want to work with high-quality clients from the start.

Even if you don’t have experience, “Prep” and “Presence” can pave the way to seamless conversations that land you awesome gigs.

While a lot of online “experts” talk about the shortest possible path to getting a first client, the shortcuts and hacks I see often result in crappy pay and less-than-ideal terms that leave freelancers frustrated and disheartened.

I recommend we embrace our inner calm and thoughtfully build our careers from the ground up.

If you’re eager to get moving on “Prep” and “Presence” so that you can get to “Pitch”, you can learn how to work on them here:

 

Freelance Writing 101: The Beginner’s Checklist (A.K.A. Everything You Need to Get Your First Client)

 

You are an expert. Start acting like it.

 

Starting from today, you’re not a freelancer looking for work. You’re an expert in your niche. You’re presenting thoughtful written solutions that will help your client’s business thrive.

You have to solidify this concept in your head and infuse it into your online presence, from website to email signature.

This will change both the way you perceive yourself and the way potential clients perceive you.

Up until now, you may have complained that no one wants to work with you “because you’re new”. But let’s try a little exercise to test out this theory in the real world:

You’re walking down the street and you see a brand new cafe on the corner.

Let’s assume this imaginary cafe has all the makings of a favorite working spot just waiting to be discovered.

The outside looks sleek, but welcoming. There are some faerie lights and plants hanging in the window (just my preference, imagine whatever floats your boat!). Upon first glance, you can see there’s space to set up your laptop and that they’re selling your favorite blend of coffee or tea.

The menu outside says they’re doing opening week specials and the Wi-Fi is free.

Do you refuse to visit just because they’re new?

No. You’re like, “Cool, a new cafe!” And then you run to the front window to browse their menu—maybe even peer inside to see what’s going on.

You do this because the new cafe has all the signals of being a potentially good experience for you.

Now, imagine that this cafe is a half-finished shell of a building. It’s windowless and visibly under construction. There’s no menu so you can browse their offerings, nor any kind of indication that they’re offering something you want.

Are you going up to the door and calling inside to see if they’ll make you a coffee?

No. That would be ridiculous.

In fact, you might walk by and not even realize it’s a cafe. Even if a makeshift sign read “CAFE” above the door, it would most certainly seem risky to go inside.

After all, what if it’s a scam?

The way we perceive businesses on the street and make decisions about patronizing them is similar to how clients perceive freelancers. Presenting yourself in a way that conveys expertise can help you avoid being seen as a risk—or missed entirely.

The human brain wants to recognize and categorize signals like “you can trust this” and “this might benefit” you.

When a client’s brain is getting those signals, they’re far more likely to collaborate with you.

Put in the effort into those “Prep” items mentioned above and see how your prospects begin to take notice.

 

Swear off templates. Write like a human.

 

Clients want to work with the best freelancer for the job (that’s you!), but finding them is tricky. In the loud, busy, messy, confusing world we live in, it’s hard to know who to place your bets on.

The internet is even worse, because people can say anything they want. Figuring out who to trust is a stressful part of the process.

(This is why, once you establish a relationship with a client, you have a higher chance of fostering a long term working relationship with them.)

Let’s examine the process of freelancer-sourcing from the client’s end so we can understand how YOU can do better:

When a client needs a freelance writer, they might post about an opportunity on a job board, on Upwork, or their own company website. Then, predictably, their inbox will fill up with a cascade of replies from hopeful writers, all eager to snag the opportunity.

After hiring writers myself, I can tell you from first-hand experience that this is an overwhelming moment for business owners—and it’s not because there aren’t any good options.

On the contrary, it’s because there are many! But 90% of freelance writers seem to suck at the thing they’re supposed to be good at: Writing in a way that builds genuine trust and connection.

Most of them use pre-written templates and sound like robots.

Few of them read entire job descriptions.

Even fewer do some research to see what the client is all about.

There are plenty of freelancers touting years of experience, claiming they’re experts in X, Y, and Z, and waving around diplomas from So-and-so University.

And then there are writers who say things like “It’s always been my dream to work with a company like yours”, which just sounds like bad poetry.

Clients wade through an endless sea of identical messages full of cookie-clutter credentials and idealistic projections about perfect collaborations. They moan, groan, and ask their assistant to pick one.

What are most writers getting wrong here?

Instead of writing something that sounds like it’s from a human, they copy and paste a response that makes them look like a job-hunting machine.

They base their entire message on themselves instead of focusing on the client.

They don’t bother looking into the client’s business before firing off that email, so they don’t have anything personal to say, or any way to customize their reply.

Thus, they blend in with every other hopeful and decrease their chances of working on the project.

As a brand new freelancer, you have a chance to shine here:

Do you know how refreshing it is to be addressed by name after 50 “To whom it may concern” or “Dear madame” replies? Or how engaging it is for the first sentence of a reply to be about your project and not some random writer’s hopes and dreams? Or to see a writer with the exact same niche as the work you’re trying to accomplish?

Include those things in your responses to clients and you’ll stand out instantly.

Be human!

If the client wanted to hire a robot, they’d just have AI write their copy and content.

 

Relevance (almost) always beats experience.

 

It can be hard for many new freelancers to swallow this one. I think it prevents them from confidently pursuing work in the beginning, and I don’t want that to happen to you.

High-quality clients know it’s more important to find the a specific kind of writer than to count the years they have under their belt.

Let’s build off the scenario above, where the client is reviewing many different replies to their job posting.

We’ll imagine that the client is looking for a freelancer to write content for their tech company’s blog. The client narrows the pool down to you—a tech content writer, for example’s sake—and a general content writer.

The content writer is a generalist and claims to have experience in ten different industries. They can adapt to anything.

Your title reads “Tech Content Writer”. The client sees that you’re familiar with their industry lingo, with the concept of writing optimized content, and that you took the time to write a thoughtful reply (because you followed the tips above, naturally).

Do you think they’re going to care if that generalist has several years of experience?

Probably not.

Your competition did not given any clear indication of how they, specifically, are the right writer for the job.

The client will likely reply to you because you’re the obvious choice for them. And that’s what we want to be: The obvious choice for our IDEAL client. Not for everyone (which is what the generalist is trying to do, to no avail).

So how does this factor in when you’re new and you can’t “prove” your relevance with samples and testimonials?

In this case, I direct you back to our cafe example above. Did the cafe’s newness deter you from entering? Or were you sold on the offerings, the perks, and the convenience of having found something right on your corner?

When we’re new and we don’t have a portfolio bursting with samples, we have to make sure we’re “Prepped” and our “Presence” is on point (see above).

That means having a strong, defined niche, well-thought out services and policies, a clean website, and an overall online presence that says “Hey, I’m a professional human being with integrity. I know my stuff. You can trust me.”

(Also, what’s stopping you from creating an awesome sample just for the opportunity you’re interested in? Problem solving!)

Once again, paying close attention to those pre-pitch steps doesn’t just give you a slight advantage over those who are winging it. It gives you a huge advantage.

 

Sidebar! Now, since I’m keeping it real with you guys, I want to tell you a story about a time when I did not get the gig and it was because of my supposed “lack of experience”.

 

See, sometimes you’ll run into clients who only care about years of experience, contradicting everything I said above. But you’ll find that they aren’t ideal to work with anyway. They often have other priorities skewed as well.

 

I once had a potential client invite me to her Manhattan office. She treated me like her new favorite partner. We talked for two hours about a project (and her entire business history), until she got on her laptop and saw that my Upwork hourly number was only in the double digits.

 

I laughed it off, explaining that I had many years of freelance experience doing this exact kind of work, not reflected in Upwork hours. She could see all of these projects on my actual resume, as well as brands aligned with her industry, samples that reflected the work she wanted, etc.

 

But, nope! No dice. She couldn’t get over that hourly project number. She abruptly decided, after two hours of revving our collaboration up, that it wasn’t a good fit.

I smiled, thanked her and left.

 

At first I was bummed out, but I realized shortly after that I had dodged a bullet. This client’s decision showed how she handled her decision making process. She was making a face value decision about a random number that didn’t reflect my ability to do the work at all.

 

She also didn’t even notice this number before taking the trouble to invite me to her office and spend the afternoon essentially assimilating me into her brand.

 

I eventually thought, “Is this the kind of person I really want to work with?” The answer is no.

 

That client was a really nice woman, but she was professionally scattered and (as was made evident) prone to changing her mind on a whim, without examining all the facts.

 

Building trust is an absolute must.

 

Like I’ve mentioned in this post, the internet is a crowded, noisy, busy place.

So what are you doing to inspire clients to trust you when everyone is using the same “tactics” to gain their favor?

We’ve discussed a few already. By having your online presence refined, the structure of your freelance business solidified, and connecting with them on a human level, you’re ahead of the game.

These are fundamental things that can increase the trust factor over the internet.

Another way you can convey how trustworthy you are is to believe it yourself. And I know that’s a little meta, but hear me out.

One of the quickest ways to build trust is to check the kind of energy you’re bringing to your interactions with potential clients.

Are you approaching conversations with an “I have no idea what I’m doing, omg, omg, what if they don’t pick me? What if they DO pick me and I mess up? Omg” energy?

If so, they’re picking up on it. And they won’t like it.

Remember: Desperation and frantic energy does not inspire collaboration. No one is here to pay your rent or make your life easier. If a client decides to work with you, it’s so you can make their life easier somehow.

But no client wants desperate energy in their business interactions (and you probably don’t either, it’s icky).

You must believe, with every bone in your body, that you worthy of their trust, their time, and their money.

If you don’t believe it, why would they?

This mindset shift is sorely needed in the freelance community and could help so many talented writers connect with dream clients.

Take a step back and examine the energy you’re bringing to freelance conversations today. Are you a calm, collected professional who knows what they bring to the table? Are you a frantic newbie who is worried someone will “find out” you don’t know what you’re doing?

Be honest with yourself. Take an accurate reading of the energy you’re giving off.

If it’s hurting you rather than helping you, examine which external and internal adjustments need to be made so that you can step into that professional mindset and emit consistently trustworthy energy.

 

“Cool, but WHERE do I find clients?”

 

Job boards, career websites, your network, Google, LinkedIn, Upwork, Craigslist, your alumni job board, and everywhere opportunities are found.

Online writing work is no longer scarce or hard to find. It’s everywhere.

You can (and should) also reach out individually to businesses that you wish to work with.

Feeling overwhelmed? Start here, and look out for our post about non-job board resources (and long term strategies) for finding clients independently, coming soon!:

 

The Ultimate List: 80+ Websites to Find Freelance Writing Jobs in 2021

 

Before I wrap this up, I want to remind everyone that you don’t 100% need all of these things in order to get clients and launch your career. And I’m going to keep saying this until everyone in the FWC has it memorized:

It IS possible to take shortcuts and find clients who will work with you, despite not having these basic things in place.

But we are not here to experiment with doing the bare minimum. We are here to put in the smart, strategic work, cover our bases, and amp up our chances for success from the very beginning.

We’re here to be thorough, patient, and dedicated to growing remote writing careers that allow us to live the lives we truly want—whether that be relaxing at a beach cafe or lounging on the couch at home.

Finally, check out this video I made for the Facebook group. It’s a little unpolished, but it breaks down an important mental shift freelancers need to make in order to get that elusive first client:

 

 

Don’t forget to subscribe to the Freelance Writing Cafe YouTube channel for more tips like this!

Want to add to the conversation? Comment below or join us in the Freelance Writing Cafe Facebook group. Wishing you guys ALL of the success and prosperity in the world.

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By: Michelle Christina · In: Launch a Freelance Writing Career · Tagged: Find freelance writing clients without experience, Get first freelance writing client, Get freelance writing work without experience, Getting freelance writing work for the first time, How to get freelance writing clients without experience, How to get freelance writing jobs when you have no experience, How To Get Your Very First Freelance Writing Client

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Reader Interactions

Comments

  1. Shilpa Gupte says

    November 3, 2020 at 6:19 am

    Hi Michelle!
    First of all, thank you so much for all the help you give here, in your blog, as well as your newsletter! it’s so helpful!
    And now, about this blog post. It really was an awakening for me, reading all that you shared about the mindset we need to work as a freelancer. I had it all wrong and was making the exact mistakes you mentioned here, I am really going to change the way I think about myself and my work. So, thanks a ton! God bless!

    Reply
    • Michelle Christina says

      November 3, 2020 at 6:53 am

      Hi Shilpa! I’m thrilled to hear that you’re finding the content valuable. Mindset shifts are HUGE and they can literally change everything. Please feel free to keep in touch and let me know if you put these tips into practice. 🙂 Rooting for you!

      Reply

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@freelancewritingcafe

Worth a re-post considering the wild volume of the Worth a re-post considering the wild volume of these requests coming in lately: 

We get a lot of DMs from writers asking if we can hire them. 🤔 We're not hiring writers -- we create our content in-house -- but we CAN help you find work the effective way. 👍✨⠀
⠀
(Random DMs begging for work aren't helping you. 👀)⠀
⠀
Our entire method is based on launching and growing your career LONG-TERM instead of using these little flash in the pan, scatter DMs everywhere "strategies". 
⠀
SO! If you're ready to learn how to do this stuff the right way, check out any of our free resources! ✨
⠀
☕️ How To Get Your Very First Freelance Writing Client⠀
https://freelancewritingcafe.com/get-first-freelance-writing-client
⠀
☕️ Freelance Writing 101: The Beginner's Checklist⠀
https://freelancewritingcafe.com/freelance-writing-101-beginners-checklist
⠀
☕️ How to Make Consistent Freelance Writing Income on Upwork⠀
https://freelancewritingcafe.com/consistent-freelance-writing-income-upwork

You can also sign up for our newsletter:⠀
http://freelancewritingnewsletter.com⠀
⠀
And join our FB group:⠀
http://freelancewritinggroup.com⠀
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You'll be amazed how QUICKLY you can get results when you stop using lazy techniques and start applying smart, long-term-oriented strategies.
⠀
#freelancewritingcafe #freelancewriter #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancesuccesstips #freelancewriting #upworkfreelancer #freelancelifestyle #freelancelife #writerlifestyle #writerslife #lifeofawriter #writersofinstagram #workfromanywhere #workhardanywhere #mobileoffice #digitalnomad #womenwhowrite #femalefreelancer #freelancingfemales #femalefounders #womeninbiz #femalewriters #femaleentrepreneurs #writingwhilefemale #girlboss #bossbabe #creativepreneurs
🍁 NOVEMBER FREELANCE WRITER CHECK-IN 🍁 A fe 🍁 NOVEMBER FREELANCE WRITER CHECK-IN 🍁

A few questions to ask yourself as we transition into a new month:

☕️ How are you feeling about your goals so far this year? If you're feeling behind or overwhelmed, remember that while we're nearing the end of 2022, it's not over yet!

☕️ On a scale of 1-10, how strongly do you feel that you'll hit your goals this year? What needs to happen in order for you to hit those goals?

☕️ Write down 1 thing you'll take action on for each remaining month of 2022 to finish the year strong.

☕️ Write down 1 thing you'll do each week to ensure you stay on track. This might mean: booking a weekly discovery call, writing a niche-specific blog post, reaching out to past clients, etc.

☕️ It's not all about hustling! How can you take better care of yourself through the end of 2022 so you FEEL good and can show up as your best self in your freelancing career?

Wishing you a productive, healthy November!

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
Are we getting desperate? ⚠️ There's a hint o Are we getting desperate? ⚠️

There's a hint of panic in the freelance community re: decreased workloads, low-paying clients, inflation... These fears are valid, but is this energy we can rise up and ✨prosper✨ in?

I won't say it's impossible to build a career out of desperation. That "oh sh*t" moment can lead to extraordinary results. But if you stay in desperate energy, you'll operate from there (which clients see as a red flag).

Like it or not, being an energy match for a client is a big deal. They want focused problem-solvers who can get results. When your stress seeps into your interactions, you could be scaring those high-quality gigs away.

It goes like this...
📌 Freelancer: *Panics about money*
📌 Client: *Senses desperation, doesn't hire them*
📌 Freelancer: *Confirms fears, continues to panic*
(The cycle perpetuates!)

A subtle mindset shift can help:

☕️ Be aware of inner dialogue and how it leads to self-sabotage. Are you sending sob stories with pitches? Alluding to needing money immediately in ANY way? Cutting corners to get paid faster?

☕️ Flip the script. Yesterday's failure doesn't mean today will be the same. Society's panic doesn't mean you need to spiral. This is a new day full of new opportunities, new clients, and new ways to collaborate. 

☕️ A recession means clients are more eager than EVER for ways to reach their own customers... and that's your specialty! This is your time.

☕️ Give yourself a break. If nothing's been going your way, remember: nothing is permanent. Take a day off and ease up on yourself. You can't pour from an empty glass.

Chin up, writers. You won't only "get through this", you'll thrive! ✨

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
Why become a freelance writer in 2022? 🤔 ☀️ Why become a freelance writer in 2022? 🤔
☀️ YOU DECIDE THE SCHEDULE. Rather avoid the "Sunday scaries" by taking Mondays off? No prob! Wanna schedule client calls on Wednesdays only? Do it. Prefer to get your work done before 11am? Why not? Craving midday naps? Go for it! 

☀️ YOU DECIDE WHO YOUR CLIENTS ARE. Learning who you work well with is a process—and it usually comes with a few blips along the way—but it's one of the most liberating aspects of freelancing. You have the power to turn down anyone who doesn't fit your ideal (or close to ideal) client avatar.

☀️ YOU DECIDE YOUR RATES. How much are your services worth? You make that decision based on your niche, value, and income goals. That means you decide how much money you're making this week/month/year. That also means you get to tweak your rates until they're working for you.

☀️ YOU DECIDE YOUR RULES. Your policies will shape the way you work. You get to create/change them as your career evolves. Examples? Don't text with clients or accept unplanned calls. Don't do endless revisions. Don't do rush jobs without a rush fee... etc. Your choice.

☀️ YOU DECIDE YOUR LOCATION. I decided to freelance because being in an office was killing my creativity, productivity and nervous system. The freedom to work from a home office or anywhere in the world means I can deliver work I'm proud of and build a career that works FOR my life, not against it.

Can you think of any other reasons being a freelance writer is awesome? Let's hear them! 👇👇

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
What keeps you going when freelancing gets tough? What keeps you going when freelancing gets tough? 🪫

So many of us are struggling right now because of the economy's steep fluctuation and clients cutting back on budgets (on top of summer being a dry season for many). 

But we both know you're NOT just going to throw in the towel when faced with a challenge, right? 🤔 You're a problem solver, after all. That's one of the reasons you're such an awesome freelancer. ✌️

The truth is, in any economic situation, regardless of the season or circumstances, there are ALWAYS ways to thrive. 

There are clients who need writers. There are opportunities to uncover. The sheer number of businesses and organizations who need recurring marketing copy and content on a weekly basis is wild (with new ones popping up all the time). Just one example. There's 💵 to be made! 

So while you seek those opportunities out, grow your network, and polish your optimism, here's one more thing you can do to battle the "woe is me" energy that's bringing down your vibe:

✨✨ Remember WHY you started freelancing in the first place!

Remember why it's so important to you. Remember why you're made for this. Remember previous challenges you've overcome because you weren't about to give up on your ultimate goal. 

✈️ For some that's location freedom. 
📋 For some it's schedule freedom. 
💰 For some it's uncapped income. 
💓 For some it's "I'm the boss" energy.

Maybe all of these! Whatever it is for you, call it forth. When you're clear on your goal, your creative problem solving and resourceful nature will shine as a natural result.

And, as always, we are here to help! 🤓 What's one challenge you're facing in your freelance career right now? Any tips for fellow freelancers? 👇👇

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