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Freelance Writing Cafe - Community & Resources for High Income Remote Writing Success 4

Freelance Writing Cafe

Launch & grow your freelance writing career... even if you don't have experience!

Rinu Ogundeji, Conversion Copywriter - Drinking Coffee With Writers2

Drinking Coffee With Writers: Rinu Ogundeji, Conversion Copywriter

November 5, 2020 · In: Drinking Coffee With Writers

As you may know, the main reason we launched the Drinking Coffee With Writers series is so that our community would have a chance to share their stories. Whether they light you up with inspiration or make you think “Wow, I totally know what they’re going through!”, relating to another writer’s journey is a powerful way to stay motivated and feel unified with your peers.

We love that this week’s featured writer, Rinu Ogundeji, founder of The Selling Words, was inspired by the stories of other writers to launch her own career—and that she transformed that inspiration into something entirely her own. Rinu is a conversion copywriter who saw an opportunity to launch her copy business in an ever-changing marketplace. After connecting with fellow creative professionals online, she decided to forge her own path into the world of freelance.

Read on to learn about her copywriting journey—and to see how she landed her first client via Twitter!

Rinu Ogundeji, Conversion Copywriter - Drinking Coffee With Writers (3)

 

Freelance Writing Cafe: What was the #1 reason you decided to start freelancing?
Rinu Ogundeji: The main thing that pulled me into freelancing was my desire to carve a new professional path. Copywriting was a skill I was eager to grow, and once I saw that the online business and marketing space was filled with opportunities to add great value, I decided to dive straight in.

How did your freelance journey begin?
I began teaching English as a Foreign Language online to students across the globe on a semi-freelance basis back in 2015, so I’m more than used to the “lifestyle” associated with remote working. However, when it came to getting started as a copywriter, that was a whole other endeavor.

I’ve been nurturing my creativity, artistic talents, and curiosity about the world—and the stories it tells us—since before I could remember. I’ve also always loved reading, had a knack for writing non-fiction, and an affinity for piecing together memorable content on topics that sparked my intrigue. While these passions have led to many meaningful projects and pursuits, my “professional” focus typically lied elsewhere.

Twitter is what pushed me to consider another route. By early-to-mid 2019, I’d been following and connecting with many online business owners, marketers, freelancers, and creative professionals. They were constantly sharing knowledge and insight on leveraging your skills and matching them to the opportunities being created by an increasingly digitized world.

I built up the courage to begin through seeing other experienced freelancers openly share their own stories of setting a vision, starting small, and then—with focus, determination, and perseverance—growing to achieve their goals while making an impact.

I took workshops from trusted experts, took copywriting and marketing courses, and relentlessly observed online businesses and entrepreneurs from a variety of niches. This necessary learning helped me build courage, too. I love studying, researching, and informing myself as a source of empowerment. I also participated in conversations with genuine interest and contributed my own perspectives.

My first client came (through a Twitter DM!) shortly after officially labeling myself as a “copywriter”. This was after I’d taken ample courses, read essential texts, and produced practice projects that put my newly honed skills to the test. At this point, I hadn’t set up my business, started my website, done any marketing, or even chosen my company name, value prop, or angle. But here was a business owner who simply saw my label and decided to inquire. Something just clicked in me that this was it. And that all those extra details would come in due time if I just took the leap, said “yes”, and gave it my all.

 

Rinu Ogundeji, Conversion Copywriter - Drinking Coffee With Writers (2)

 

What is the most important lesson you’ve learned so far? 
That one of the most critical factors for success is having a constant eye and hunger for opportunity, and consistently nourishing the courage to grab it once it presents itself. At the same time, it’s important not to rush the process of growth once you take them on. Each individual’s journey towards finding that balance will look different. Embrace your own with patience, personal integrity, and trust.

What is something you still struggle with as a freelance writer? 
Perfectionism. While attention to detail is an essential element of this craft, needing things to be “100% perfect” (whatever that means…) can present a challenge both with the work and with how you view and treat yourself as an individual. Nurturing a balanced mindset while being hardworking is key to thriving as a writer and/or creative.

What advice would you give to freelancers who are just starting out? 
Study how those people who are already successfully doing what you’d like to achieve got to where they are. Take note of the most commonly mentioned tips or approaches and use them to guide you. Also, find and place yourself in communities (online and offline) that you see yourself flourishing in, contribute wherever you can, and never stop making connections, no matter how big or small. Doing this makes it infinitely easier to find collaborators, attract clients, and stay up-to-date.

 

Rinu Ogundeji, Conversion Copywriter - Drinking Coffee With Writers (1)

 

What is your favorite thing about freelancing? 
That it’s a constant learning and character-building experience, for which I’m grateful.

What is your favorite app, tool, or tip for productivity? 
My go-to’s for productivity are the principles of Deep Work (by Cal Newport) and keeping the internet on my phone off until midday—or any time I’m doing important work.

Do you have a go-to mantra or quote that keeps you inspired? 
Maya Angelou is one of my favorites. Her quote “You can’t use up creativity. The more you use, the more you have” inspired immeasurable courage in me the first time I read it.

What’s your favorite hot beverage to sip while working?
English breakfast tea with milk and sometimes a dash of honey.
*

Be sure to follow Rinu on Twitter and check out her website: thesellingwords.com

Want more inspiration? Read more from our Drinking Coffee With Writers series.


☕️ Drinking Coffee With Writers is here to give you a dose of inspiration and actionable tips for the week ahead. We’re showcasing freelance writers who are designing their careers and living life on their own terms.  Want to be our next featured writer? Drop us a line at info@freelancewritingcafe.com

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By: Michelle Christina · In: Drinking Coffee With Writers · Tagged: drinking coffee with writers, freelance writer behind the scenes, freelance writer interview, freelance writing cafe, freelance writing career tips, Rinu Ogundeji, Rinu Ogundeji Conversion Copywriter

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Get tips for launching and growing a high-income freelance writing career (sans-stress). Plus, interviews with freelance writers like you.

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Drinking Coffee With Writers: Rinu Ogundeji, Conversion Copywriter

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Feeling social? Us too!

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Follow for a dose of daily inspiration…

@freelancewritingcafe

STOP! These outreach mistakes are costing you clie STOP! These outreach mistakes are costing you clients...
🚫 STOP talking about yourself in the first sentence: You'll lose their attention instantly with cliche lines about how experienced you are. Instead, open with something about THEM. Their company, their project, their goals. That's how you keep them reading instead of deleting your email.

🚫 STOP stuffing your first message with too much information: The goal is to start the conversation and take that first step toward building a relationship. If your first email is a full-on pitch, your outreach becomes transactional. Your potential client has no reason to care yet, so why are you talking numbers?

🚫 STOP offering them everything under the sun: Too many offerings will prove that you don't actually know what they want or need. What is your client looking for right now and how can you address that need with a specific service or package? Make it easy to say yes instead of overwhelming them.

🚫 STOP sending a link to your website: From a client's POV, a generic website link is one of the most annoying things to receive. Who has time to sort through pages and find relevant samples? While you're proud of your website, just link them to one specific page that contains the samples they need to see.

What's your experience? What other tips would you give your fellow freelancers?

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
#MondayMotivation ☕️ Feeling resistant to your #MondayMotivation ☕️ Feeling resistant to your writing tasks this week? We can ALL relate. But if you can understand why you're self-sabotaging, you'll have a better chance of avoiding productivity-zapping patterns.⠀
⠀
Resistance is a message telling us we need to check in with something we're experiencing, whether it's a need to rest, some unresolved limiting beliefs about our abilities, a fear of success or change, etc.⠀
⠀
Meditate or journal on your procrastination and resistance today and see if you can unearth any helpful insights. What is it shielding you from? How is it benefiting you? The more we know ourselves, the more efficiently we can design our workdays.⠀
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Remember: The work needs to get done, obviously! But freelancing allows us to decide when and how. Don't force yourself to work in ways that don't work for you.⠀
⠀
☀️ Feeling a little "blah" on Monday mornings? Check-in with FWC! We're dropping tips for getting invigorated and reinspired to start each week strong. Help the community by dropping your own tips below!

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
#MondayMotivation ☕️ It's a new week... and it #MondayMotivation ☕️ It's a new week... and it's the perfect time to re-write your goals! What are your freelance goals for this week, month or year? If you haven't set any, spend some time thinking about them today.⠀
⠀
Getting in touch with your short and long-term goals can help you shake off distractions and refocus your attention. That pesky project you don't feel like doing? It's actually a stepping stone to the life you want! Success happens day by day, drip by drip, deadline by deadline.⠀
⠀
(Write that down somewhere. 😉)⠀
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Let's make it a great week, freelance writing fam!⠀
⠀
☀️ Feeling a little "blah" on Monday mornings? Check-in with FWC! We're dropping tips for getting invigorated and reinspired to start each week strong. Help the community by dropping your own tips below!

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
[IG deleted this post TWICE and I have no idea why [IG deleted this post TWICE and I have no idea why. I can't imagine how posting about women writers could be an issue?! Here it is again! Fingers crossed that 3rd time's a charm 😳]

This is it! We’ve arrived at our final installment of our #InternationalWomensDay and #WomensHistoryMonth celebration. Last month we posted an open call asking freelance writing women in our community and peer communities to share their experiences—and biggest lessons. For the past week, we’ve been sharing those responses and the insights have been golden. If you missed our previous posts, check them out here. Let’s finish strong with our final five writers.

See the post:
https://freelancewritingcafe.com/female-freelancers-success/

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #remoteworker #remotefreelancer #remotewriter #workfromanywhere
Let’s face it: Freelance writing is a unique and Let’s face it: Freelance writing is a unique and varied career path. One freelancer’s experience can be completely different from another. That’s why it’s so valuable to hear the perspectives of our peers. Last month, in anticipation of #InternationalWomensDay and #WomensHistoryMonth, we asked some of the freelance writing women to share their experiences.

We’re thrilled to present another roundup of writers who are out there making their careers happen. Taking action = gaining insight, and these freelancers are sharing their biggest lessons so you can get ahead of the game. If you’re unsure where to start—or how to keep going—this post is for you.

See the post:
https://freelancewritingcafe.com/women-writers/

Featured writers:
shaunablackmon.work
letmewritethatdownforyou.com
alysonrockhold.com
linkedin.com/in/sandra-coffey-publicitymentorandtrainer
Katherine-A-Palmer.com

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere

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