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Freelance Writing Cafe - Community & Resources for High Income Remote Writing Success 4

Freelance Writing Cafe

Launch & grow your freelance writing career... even if you don't have experience!

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Drinking Coffee With Writers: Rinu Ogundeji, Conversion Copywriter

November 5, 2020 · In: Drinking Coffee With Writers

As you may know, the main reason we launched the Drinking Coffee With Writers series is so that our community would have a chance to share their stories. Whether they light you up with inspiration or make you think “Wow, I totally know what they’re going through!”, relating to another writer’s journey is a powerful way to stay motivated and feel unified with your peers.

We love that this week’s featured writer, Rinu Ogundeji, founder of The Selling Words, was inspired by the stories of other writers to launch her own career—and that she transformed that inspiration into something entirely her own. Rinu is a conversion copywriter who saw an opportunity to launch her copy business in an ever-changing marketplace. After connecting with fellow creative professionals online, she decided to forge her own path into the world of freelance.

Read on to learn about her copywriting journey—and to see how she landed her first client via Twitter!

Rinu Ogundeji, Conversion Copywriter - Drinking Coffee With Writers (3)

 

Freelance Writing Cafe: What was the #1 reason you decided to start freelancing?
Rinu Ogundeji: The main thing that pulled me into freelancing was my desire to carve a new professional path. Copywriting was a skill I was eager to grow, and once I saw that the online business and marketing space was filled with opportunities to add great value, I decided to dive straight in.

How did your freelance journey begin?
I began teaching English as a Foreign Language online to students across the globe on a semi-freelance basis back in 2015, so I’m more than used to the “lifestyle” associated with remote working. However, when it came to getting started as a copywriter, that was a whole other endeavor.

I’ve been nurturing my creativity, artistic talents, and curiosity about the world—and the stories it tells us—since before I could remember. I’ve also always loved reading, had a knack for writing non-fiction, and an affinity for piecing together memorable content on topics that sparked my intrigue. While these passions have led to many meaningful projects and pursuits, my “professional” focus typically lied elsewhere.

Twitter is what pushed me to consider another route. By early-to-mid 2019, I’d been following and connecting with many online business owners, marketers, freelancers, and creative professionals. They were constantly sharing knowledge and insight on leveraging your skills and matching them to the opportunities being created by an increasingly digitized world.

I built up the courage to begin through seeing other experienced freelancers openly share their own stories of setting a vision, starting small, and then—with focus, determination, and perseverance—growing to achieve their goals while making an impact.

I took workshops from trusted experts, took copywriting and marketing courses, and relentlessly observed online businesses and entrepreneurs from a variety of niches. This necessary learning helped me build courage, too. I love studying, researching, and informing myself as a source of empowerment. I also participated in conversations with genuine interest and contributed my own perspectives.

My first client came (through a Twitter DM!) shortly after officially labeling myself as a “copywriter”. This was after I’d taken ample courses, read essential texts, and produced practice projects that put my newly honed skills to the test. At this point, I hadn’t set up my business, started my website, done any marketing, or even chosen my company name, value prop, or angle. But here was a business owner who simply saw my label and decided to inquire. Something just clicked in me that this was it. And that all those extra details would come in due time if I just took the leap, said “yes”, and gave it my all.

 

Rinu Ogundeji, Conversion Copywriter - Drinking Coffee With Writers (2)

 

What is the most important lesson you’ve learned so far? 
That one of the most critical factors for success is having a constant eye and hunger for opportunity, and consistently nourishing the courage to grab it once it presents itself. At the same time, it’s important not to rush the process of growth once you take them on. Each individual’s journey towards finding that balance will look different. Embrace your own with patience, personal integrity, and trust.

What is something you still struggle with as a freelance writer? 
Perfectionism. While attention to detail is an essential element of this craft, needing things to be “100% perfect” (whatever that means…) can present a challenge both with the work and with how you view and treat yourself as an individual. Nurturing a balanced mindset while being hardworking is key to thriving as a writer and/or creative.

What advice would you give to freelancers who are just starting out? 
Study how those people who are already successfully doing what you’d like to achieve got to where they are. Take note of the most commonly mentioned tips or approaches and use them to guide you. Also, find and place yourself in communities (online and offline) that you see yourself flourishing in, contribute wherever you can, and never stop making connections, no matter how big or small. Doing this makes it infinitely easier to find collaborators, attract clients, and stay up-to-date.

 

Rinu Ogundeji, Conversion Copywriter - Drinking Coffee With Writers (1)

 

What is your favorite thing about freelancing? 
That it’s a constant learning and character-building experience, for which I’m grateful.

What is your favorite app, tool, or tip for productivity? 
My go-to’s for productivity are the principles of Deep Work (by Cal Newport) and keeping the internet on my phone off until midday—or any time I’m doing important work.

Do you have a go-to mantra or quote that keeps you inspired? 
Maya Angelou is one of my favorites. Her quote “You can’t use up creativity. The more you use, the more you have” inspired immeasurable courage in me the first time I read it.

What’s your favorite hot beverage to sip while working?
English breakfast tea with milk and sometimes a dash of honey.
*

Be sure to follow Rinu on Twitter and check out her website: thesellingwords.com

Want more inspiration? Read more from our Drinking Coffee With Writers series.


☕️ Drinking Coffee With Writers is here to give you a dose of inspiration and actionable tips for the week ahead. We’re showcasing freelance writers who are designing their careers and living life on their own terms.  Want to be our next featured writer? Drop us a line at info@freelancewritingcafe.com

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By: Michelle Christina · In: Drinking Coffee With Writers · Tagged: drinking coffee with writers, freelance writer behind the scenes, freelance writer interview, freelance writing cafe, freelance writing career tips, Rinu Ogundeji, Rinu Ogundeji Conversion Copywriter

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Get tips for launching and growing a high-income freelance writing career (sans-stress). Plus, interviews with freelance writers like you.

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Drinking Coffee With Writers: Rinu Ogundeji, Conversion Copywriter

HOW CAN WE HELP?

Feeling social? Us too!

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@freelancewritingcafe

Worth a re-post considering the wild volume of the Worth a re-post considering the wild volume of these requests coming in lately: 

We get a lot of DMs from writers asking if we can hire them. 🤔 We're not hiring writers -- we create our content in-house -- but we CAN help you find work the effective way. 👍✨⠀
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(Random DMs begging for work aren't helping you. 👀)⠀
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Our entire method is based on launching and growing your career LONG-TERM instead of using these little flash in the pan, scatter DMs everywhere "strategies". 
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SO! If you're ready to learn how to do this stuff the right way, check out any of our free resources! ✨
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☕️ How To Get Your Very First Freelance Writing Client⠀
https://freelancewritingcafe.com/get-first-freelance-writing-client
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☕️ Freelance Writing 101: The Beginner's Checklist⠀
https://freelancewritingcafe.com/freelance-writing-101-beginners-checklist
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☕️ How to Make Consistent Freelance Writing Income on Upwork⠀
https://freelancewritingcafe.com/consistent-freelance-writing-income-upwork

You can also sign up for our newsletter:⠀
http://freelancewritingnewsletter.com⠀
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And join our FB group:⠀
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You'll be amazed how QUICKLY you can get results when you stop using lazy techniques and start applying smart, long-term-oriented strategies.
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#freelancewritingcafe #freelancewriter #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancesuccesstips #freelancewriting #upworkfreelancer #freelancelifestyle #freelancelife #writerlifestyle #writerslife #lifeofawriter #writersofinstagram #workfromanywhere #workhardanywhere #mobileoffice #digitalnomad #womenwhowrite #femalefreelancer #freelancingfemales #femalefounders #womeninbiz #femalewriters #femaleentrepreneurs #writingwhilefemale #girlboss #bossbabe #creativepreneurs
🍁 NOVEMBER FREELANCE WRITER CHECK-IN 🍁 A fe 🍁 NOVEMBER FREELANCE WRITER CHECK-IN 🍁

A few questions to ask yourself as we transition into a new month:

☕️ How are you feeling about your goals so far this year? If you're feeling behind or overwhelmed, remember that while we're nearing the end of 2022, it's not over yet!

☕️ On a scale of 1-10, how strongly do you feel that you'll hit your goals this year? What needs to happen in order for you to hit those goals?

☕️ Write down 1 thing you'll take action on for each remaining month of 2022 to finish the year strong.

☕️ Write down 1 thing you'll do each week to ensure you stay on track. This might mean: booking a weekly discovery call, writing a niche-specific blog post, reaching out to past clients, etc.

☕️ It's not all about hustling! How can you take better care of yourself through the end of 2022 so you FEEL good and can show up as your best self in your freelancing career?

Wishing you a productive, healthy November!

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
Are we getting desperate? ⚠️ There's a hint o Are we getting desperate? ⚠️

There's a hint of panic in the freelance community re: decreased workloads, low-paying clients, inflation... These fears are valid, but is this energy we can rise up and ✨prosper✨ in?

I won't say it's impossible to build a career out of desperation. That "oh sh*t" moment can lead to extraordinary results. But if you stay in desperate energy, you'll operate from there (which clients see as a red flag).

Like it or not, being an energy match for a client is a big deal. They want focused problem-solvers who can get results. When your stress seeps into your interactions, you could be scaring those high-quality gigs away.

It goes like this...
📌 Freelancer: *Panics about money*
📌 Client: *Senses desperation, doesn't hire them*
📌 Freelancer: *Confirms fears, continues to panic*
(The cycle perpetuates!)

A subtle mindset shift can help:

☕️ Be aware of inner dialogue and how it leads to self-sabotage. Are you sending sob stories with pitches? Alluding to needing money immediately in ANY way? Cutting corners to get paid faster?

☕️ Flip the script. Yesterday's failure doesn't mean today will be the same. Society's panic doesn't mean you need to spiral. This is a new day full of new opportunities, new clients, and new ways to collaborate. 

☕️ A recession means clients are more eager than EVER for ways to reach their own customers... and that's your specialty! This is your time.

☕️ Give yourself a break. If nothing's been going your way, remember: nothing is permanent. Take a day off and ease up on yourself. You can't pour from an empty glass.

Chin up, writers. You won't only "get through this", you'll thrive! ✨

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
Why become a freelance writer in 2022? 🤔 ☀️ Why become a freelance writer in 2022? 🤔
☀️ YOU DECIDE THE SCHEDULE. Rather avoid the "Sunday scaries" by taking Mondays off? No prob! Wanna schedule client calls on Wednesdays only? Do it. Prefer to get your work done before 11am? Why not? Craving midday naps? Go for it! 

☀️ YOU DECIDE WHO YOUR CLIENTS ARE. Learning who you work well with is a process—and it usually comes with a few blips along the way—but it's one of the most liberating aspects of freelancing. You have the power to turn down anyone who doesn't fit your ideal (or close to ideal) client avatar.

☀️ YOU DECIDE YOUR RATES. How much are your services worth? You make that decision based on your niche, value, and income goals. That means you decide how much money you're making this week/month/year. That also means you get to tweak your rates until they're working for you.

☀️ YOU DECIDE YOUR RULES. Your policies will shape the way you work. You get to create/change them as your career evolves. Examples? Don't text with clients or accept unplanned calls. Don't do endless revisions. Don't do rush jobs without a rush fee... etc. Your choice.

☀️ YOU DECIDE YOUR LOCATION. I decided to freelance because being in an office was killing my creativity, productivity and nervous system. The freedom to work from a home office or anywhere in the world means I can deliver work I'm proud of and build a career that works FOR my life, not against it.

Can you think of any other reasons being a freelance writer is awesome? Let's hear them! 👇👇

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
What keeps you going when freelancing gets tough? What keeps you going when freelancing gets tough? 🪫

So many of us are struggling right now because of the economy's steep fluctuation and clients cutting back on budgets (on top of summer being a dry season for many). 

But we both know you're NOT just going to throw in the towel when faced with a challenge, right? 🤔 You're a problem solver, after all. That's one of the reasons you're such an awesome freelancer. ✌️

The truth is, in any economic situation, regardless of the season or circumstances, there are ALWAYS ways to thrive. 

There are clients who need writers. There are opportunities to uncover. The sheer number of businesses and organizations who need recurring marketing copy and content on a weekly basis is wild (with new ones popping up all the time). Just one example. There's 💵 to be made! 

So while you seek those opportunities out, grow your network, and polish your optimism, here's one more thing you can do to battle the "woe is me" energy that's bringing down your vibe:

✨✨ Remember WHY you started freelancing in the first place!

Remember why it's so important to you. Remember why you're made for this. Remember previous challenges you've overcome because you weren't about to give up on your ultimate goal. 

✈️ For some that's location freedom. 
📋 For some it's schedule freedom. 
💰 For some it's uncapped income. 
💓 For some it's "I'm the boss" energy.

Maybe all of these! Whatever it is for you, call it forth. When you're clear on your goal, your creative problem solving and resourceful nature will shine as a natural result.

And, as always, we are here to help! 🤓 What's one challenge you're facing in your freelance career right now? Any tips for fellow freelancers? 👇👇

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice

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