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Freelance Writing Cafe - Community & Resources for High Income Remote Writing Success 4

Freelance Writing Cafe

Launch & grow your freelance writing career... even if you don't have experience!

Strategies For Finding Freelance Writing Clients (That Aren't Job Boards) - Freelance Writing Cafe

6 Smart Ways to Stand Out From Other Freelance Writers (and Get More Clients)

July 13, 2020 · In: Grow a Freelance Writing Career

“I’m not like other writers”, you say with a smile… But how does a client know that?

With the pool of freelance writers ever-growing, it can sometimes feel like standing out from the crowd is impossible. After that first hurdle of getting a few clients, the next challenge freelancers face is “proving” they’re worthy of being hired in a saturated talent pool.

I’d like to challenge that limiting mindset, as well as provide some straight forward tips for pulling ahead of the pack and (almost) effortlessly getting more writing work.

The fact is, the vast majority of freelance writers are putting in just enough effort when securing client leads. They’re going on instinct and using outdated verbiage or sending templated responses to as many clients as possible.

They’re not actively strategizing or putting themselves in their ideal clients’ shoes, so they end up with pretty mediocre results.

It’s true that in any scenario, the large majority of people in a group will stay in the comfortable middle. This is basic human behavior, as challenging oneself and pushing past mediocre into excellence isn’t the norm. If it were, that level of excellence would them become the standard, and so on.

When it’s time to stand out, it’s a bit like the metaphor of the hikers who are being chased by a bear.

One hiker sees a bear and starts running away. The other shouts, “What are you doing?! You’ll never outrun the bear!”, to which the running hiker replies, “I don’t have to outrun the bear, I just have to outrun you!”

Moral of the story? In our case, it’s that you don’t have to be the best of the best to stand out. You just have to pull ahead of others who aren’t currently bothering to step up their game.

This doesn’t mean those writers will never succeed (nor will they be eaten by a bear). It just means that, at this point in time, their lack of effort presents you with an opportunity to shine.

There are many ways to stand out from other freelance writers—and just picking one or two of them can be incredibly effective. Let’s explore them below!

 

1. Strengthen your niche

 

When it comes to being “the one” in a prospective client’s eyes, there’s no more powerful leverage than having a strong niche.

Having a clear and specific niche will solidify your expert status in a given field, whether you opt to focus on one industry or one kind of deliverable. The strongest niches are a combination of both.

For example, a “content writer” or “copywriter” is a lot less compelling to a pet care industry client than a “pet care content writer”, “pet training copywriter”, or “pet product description expert”.

These are random examples, but you can probably see how a client in that industry would move toward someone with “pet” in their title.

Your niche becomes your headline on your website and social profiles, so clients have an instant propensity toward you the moment your page loads. This makes you more prominent in search results when your target client is looking for a writer.

A strong niche means you narrow the pool of work you’re looking for, get familiar with brands, opportunities, and business trends in your industry, and strengthen your expert status over time.

It narrows your “competition”, allowing you to build a reputation for yourself apart from other writers in the same niche.

On top of making your client’s decision to work with you much easier, it also makes your career choices easier! Your niche informs everything you do, from the branding colors you’ve chosen for your website to what you write in your bio.

I could go on about this all day. Niches can ignite a stale career, define goals and strategies, and increase your visibility to a specific group of clients.

If you stay niche-less because you’re “doing fine as a generalist”, you could be missing out on more income, as well as that coveted expert status. Your rates are also limited to what other generalists are charging (because, why would a client pick you over another writer-of-all-trades?) and it’s harder for you to stand out.

As the old adage goes, when you try to reach everyone, you end up reaching no one.

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Open a Google doc tab or get out a piece of paper. Experiment with narrowing down your niche. Can you narrow down your services? The industry you serve? The kind of client you seek? All three?

 

How specific can you get? Remember, your niche should be something you’re interested in, experienced in, and that’s part of a viable, growing industry.

 

What if you tested it out for a month or so? You can always pivot later.

 

 

2. Be more personable

 

This strategy is so straight forward that it’s frequently overlooked. Be more “human” in your interactions, to the best of your ability. In a world of spam and white noise, it’s refreshing to receive an email that doesn’t sound like it was written by AI.

Above, I mentioned that writers currently occupying the median are applying to work with templated responses. I see this a lot, but it’s the mere tip of he communication problem iceberg.

Hiring writers for my own projects has been one of the fastest ways I learned about what not to do when pursuing leads.

I’ve been called “Ma’am”, “Sir”, and “To whom this may concern” when my name is clearly displayed.

I’ve received canned messages addressed to other people where the writer didn’t bother to change the name or the job details.

I’ve had job description language awkwardly copied and pasted into a message back to me as if that would hypnotize me into hiring the writer.

I’ve had writers aggressively argue that they were right for the job after I politely declined to move forward with them.

I’ve received life stories, resumes, and bios copied and pasted from the writer’s website like a press release, never once mentioning the job at hand.

The list goes on…

It should go without saying that avoiding this behavior can set you way ahead.

There’s another kind of communication issue to tackle, though:

I also see writers who are otherwise eloquent and calm in day to day communications start to malfunction under the pressure of securing work.

Even the most warm, personable people seem to change into awkward robots when it’s time to submit a job proposal, reply to an opportunity listing, or pitch writing services.

I think this is because they’re stuck in a mentality of “asking for work” or feeling like they’re getting away with something if the client actually pays them for writing. This is a confidence issue, of course. It’s imposter syndrome rearing its ugly head.

And it may even be resistance trying to protect you from new opportunities.

This has happened to the best of us, but it’s behavior that’s hurting your odds at impressing potential clients.

To overcome it, try this: Shift your head space from “person who needs work” to freelance business owner. This puts you on a level playing field with the client, and you don’t feel like you’re asking them for a favor by hiring you.

Instead, you’re showing up as a writing service provider who has value to infuse into their business (and their bottom line). When you’re a solution to their problem, you stop feeling like you need to slide into their inbox, awkwardly convincing them you’re worth hiring.

freelance-writing-cafe-take-action-blog-001

 

Open up the past few proposals and emails you’ve sent to potential clients. Where could you have been more personable? Where did you maybe sound a little desperate or off-putting?

 

Did you ramble on about yourself without focusing on the client? Did you use cliche phrases or make arbitrary claims?

 

Take some notes for your the next time you reach out to leads. Remember to keep yourself on the same mental playing field as your client.

 

Think, act, and communicate like a freelance business owner who’s trustworthy and friendly.

 

 

3. Raise your rates

 

Be honest: Does the thought of raising your rates make you nervous? Does it make you feel audacious? Did you read this title and think, “Yeah, sure, I’ll raise my rates and get even less work!”

If so, you’re not alone. But stay with me.

Offering “competitive” rates isn’t always the best way to catch a clients eye. If you’re charging too little for your writing services right now, you may have positioned yourself as a low-cost, low-value freelancer.

Just like the generalist without a niche, the writer offering “competitive” race-to-the-bottom rates is actually sending out all the wrong signals.

Lower rates can land you in a category in the client’s mind that simply says “this writer is cheap”. Wouldn’t you rather be placed in the “this writer is high-quality and I trust them” category?

While this isn’t 100% fool proof, you can examine this pricing model in many different industries and find that a higher price is typically indicative of better service or goods.

From cars to shoes to medical care, if something is more expensive, we expect the quality to be higher.

And “better quality” is definitely the category you want to position yourself in as a writer. Not “the cheapest”.

Of course, this is a holistic strategy. Raising your rates is a smoother process when your niche is solid, your communication is personable, and you create a high-quality impression.

I know that money can be a nervous topic, but focus instead on the service you’re providing. Writing excellent copy and content that generates sales is no simple task. And effective writing has the power to generate a lot of money.

Your services are increasing your client’s bottom line—and you’re also a pleasure to work with. The vast majority of quality clients will be happy to invest in you.

When you do run into clients who scoff at your rates, you might feel a pang of “Oh no, they’ve found me out!” but in reality, you probably don’t want to work with that client anyway.

And if you do go too far and set your rates too high for your current level of value, you can always adjust them once you gain that clarity.

Whatever you do, don’t reduce your perceived value with those race-to-the-bottom rates.

freelance-writing-cafe-take-action-blog-001

 

Open up your rate sheet or wherever you keep track of your rates… and increase them! Consider your income goals and how much you’re aiming to make this month/quarter/year.

 

Commit to these new rates and muster up that confidence. Prepare yourself to discuss these rates with future leads.

 

You can also raise existing client fees, especially if you’ve been working with them for a while and they’ve seen your value.

 

If they ask why, simply let them know that you’ve reviewed and adjusted your rates based on the value of your services. That’s it! You don’t owe them any further explanation.

 

If they refuse to work with you at the new rate, they’re no longer your ideal client, are they?

 

 

4. Edit your portfolio

 

Samples are a powerful tool, but they can create overwhelm for clients too. Are yours helpful and self-explanatory, or frustrating and time-consuming?

To understand this, we’ll try a little exercise. It’s time to put yourself in their shoes… as usual. 😉

It’s the end of a work day and you remember that you need to hire a copywriter for your new email sequence. You post a listing on Upwork and/or Linkedin.

Before you’ve even made a cup of coffee, the waterfall of messages pours in, so do links to websites and portfolios galore.

When you return to your inbox in the morning, there are 50-100 messages.

You read the first few in full and click on the website links provided, scrolling and clicking until you find their “Email Samples” page.

By the 10th email, though, you’re tired of reading. Everyone’s basically making the same claims about being experienced and easy to work with. Everyone’s including a link to the homepage of their website, and you’re hunting through them to find the right samples.

You’re seeing samples of all kinds: copy and content for virtually all marketing platforms.

Finally, you open an email where the freelancer has linked you to a PDF. It’s a document they made just for you and uploaded to their own website for you to view. It’s a compilation of their email samples, all relevant to the project you’re hiring for.

It becomes immediately obvious that they are the person for the job. At this point, their rate almost doesn’t matter. They’ve made it easy for you to say “yes!”

Get the picture?

Assume that your clients are leading busy lives, even before they embark on the often stressful process of hiring someone online. When they get overwhelmed by your correspondence, they might just hit “delete” and move on.

Do whatever you can to make the process easier for them.

freelance-writing-cafe-take-action-blog-001

 

Look at the samples in your portfolio. How easy would it be to link your ideal client to exactly what they want to see?

 

Can you add tags and filters so only a specific type of sample shows up? Or create PDFs or Google Drive folders with samples by category, style?

 

The next time you’re sending samples of your work, consider how you can get them the exact information the client wants. Make it easy for them to say “yes!”

 

 

5. Cover your bases

 

I see many confused and frustrated freelancers throw their hands up, claiming nothing they’re doing is working. Upon further investigation, it’s evident that they haven’t “put their ducks in a row”.

Are you trying to skip a few steps on your way to freelance success?

I applaud your bravery and action taking, but if your method isn’t working, it might be time to get back to basics.

Hacking your way to a freelance career is a popular topic, but I believe you’ll give yourself a higher chance of success if you’ve covered all of your bases.

You have the chance to build a strong foundation that can support your career-building efforts. I outline these steps in the “Prep” and “Presence” sections of my signature 5-P method.

Prep includes things like deciding a viable niche, outlining your rates, services, and policies.

Presence includes creating your website, social profiles, and participating in industry discussions (on Linkedin and elsewhere) to get your foot in the door.

I’ve had countless people argue with me about this, because it’s “still possible” to get a client without a website (et al). But why be unprepared? It only takes an afternoon to set up a simple website.

In one day you could create a fully-realized online presence for yourself.

Then, if your prospective client does care about those things, you’re ready with them.

And again, if the way you’ve been doing things isn’t working in a long-term, sustainable way, why not try this out?

freelance-writing-cafe-take-action-blog-001

Read Freelance Writing 101: The Beginner’s Checklist (A.K.A. Everything You Need to Get Your First Client) and take action on the steps.

 

If you’re confused about tech or setting things up, advocate for your own skill set! Google it up. This stuff is not hard to figure out and the video tutorials out there will walk you through everything second-by-second. What a time to be alive!

 

If you’re confuse about strategy, figuring out your niche, or you’re running into mental blocks, come hang out with us in the Freelance Writing Cafe Facebook group. We’re here for you!

 

Freelance Writing 101: The Beginner’s Checklist (A.K.A. Everything You Need to Get Your First Client)

 

 

6. Release your scarcity mindset

 

This may be one of the most notorious, yet mysterious reasons freelancers aren’t hitting their goals. Is it happening to you, too?

When is the last time you checked in with your mindset? When is the last time you took stock of the thoughts and feelings you’re experiencing when pursuing client leads and pitching writing services?

Are you hopeful? Nervous? Confident? Exhausted? Maybe even jaded?

Here’s why it matters:

You attach a little bit of your energy to everything you create, whether you’re making a cup of coffee or writing an email. When it comes to the latter, negative thought patterns could be seeping into your correspondence.

Feelings of “I don’t believe this proposal is going to work”, “I don’t believe I’m worth the rate I’m asking”, or “Ugh, I have to pay the rent!” could be written between the lines.

A scarcity-based thought pattern would be “There are so many freelancers and only so much work—I’d better get this client or I’m screwed!”

This kind of thinking subconsciously influences the language we use and how we come across.

A client reading your email might feel put-off by that energy and, without even knowing why, simply want to delete it or decline your offer. And when you’re trying to forge new working relationships online, someone feeling put off is all it takes to lose an opportunity.

A common cause of a scarcity mindset is the “ex-employee, desperate for work” vibe that tends to creep in when we don’t own our independence.

We forget to show up as business owners who’ve taken the reins on our own lives, and we slip into a helpless, frantic energy that does anything but serve us.

You’re not to be blamed for this! It’s no small task to embrace a confident, calm mindset that’s centered around abundance. But it is essential that you work on it.

freelance-writing-cafe-take-action-blog-001

 

If your emails are an unprofessional woe-is-me cringe-fest, you’ll have a hard time getting those contracts signed and deposits paid.

 

To remedy this, you have to put some serious faith in yourself, in the universe, and the sprawling web of opportunities that are out there.

 

Regardless of how many freelance writers exist, you’re a unique, high-value service provider who is worth the investment. Cement this in your mind. Write it on a post-it note.

 

If you don’t believe in yourself, how can a complete stranger on the internet be expected to?

 

There’s more than enough work to go around, even if the number of freelancers keeps growing. And it will! So it’s a good idea to get on the abundance mindset train now and start standing out as a confident freelancer who brings good vibes to every collaboration.

As I mentioned at the top of this post, standing out from other writers doesn’t mean you’re pushing them down or “stepping on them” to get ahead.

There will always be a pool of freelancers who, for one reason or another, are exhibiting mediocre behavior. Those will always be the majority. Some will graduate out of that zone, some will drop down into it. The median is always in flux.

So we’re not judging other writers who are at different places in their journeys.

If more freelance writers read this post and put in strategic effort to stand out, then the entire “medium” will shift upward on a curve and the standards will be raised.

Once the standards are raised, so are the expectations, and so is the income. Just something to think about!

Remember, there will always be someone who seems more advanced than you—and someone who seems less advanced than you. Such is the nature of the universe. It’s all about balance. So don’t become obsessed with being #1. Instead, focus on that ideal client and building that ideal life for yourself.

Focus on offering awesome services and making clients’ lives easier. Focus on running your freelance business like a boss, and you will stand out to the right people.

 

Do you have any tips for struggling freelance writers? Need a little extra support getting your first client? Come hang out in the Freelance Writing Cafe Facebook group. You’ll find like-minded freelance writers at every experience level who have insight to share.

 

freelance-writing-cafe-optin-001

Image licensed via Twenty20

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By: Michelle Christina · In: Grow a Freelance Writing Career · Tagged: how to stand out as a freelance writer, how to stand out from other freelancers, Stand Out From Other Freelance Writers, tips for getting more writing clients, tips for more freelance writing work

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@freelancewritingcafe

Worth a re-post considering the wild volume of the Worth a re-post considering the wild volume of these requests coming in lately: 

We get a lot of DMs from writers asking if we can hire them. 🤔 We're not hiring writers -- we create our content in-house -- but we CAN help you find work the effective way. 👍✨⠀
⠀
(Random DMs begging for work aren't helping you. 👀)⠀
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Our entire method is based on launching and growing your career LONG-TERM instead of using these little flash in the pan, scatter DMs everywhere "strategies". 
⠀
SO! If you're ready to learn how to do this stuff the right way, check out any of our free resources! ✨
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☕️ How To Get Your Very First Freelance Writing Client⠀
https://freelancewritingcafe.com/get-first-freelance-writing-client
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☕️ Freelance Writing 101: The Beginner's Checklist⠀
https://freelancewritingcafe.com/freelance-writing-101-beginners-checklist
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☕️ How to Make Consistent Freelance Writing Income on Upwork⠀
https://freelancewritingcafe.com/consistent-freelance-writing-income-upwork

You can also sign up for our newsletter:⠀
http://freelancewritingnewsletter.com⠀
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And join our FB group:⠀
http://freelancewritinggroup.com⠀
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You'll be amazed how QUICKLY you can get results when you stop using lazy techniques and start applying smart, long-term-oriented strategies.
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#freelancewritingcafe #freelancewriter #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancesuccesstips #freelancewriting #upworkfreelancer #freelancelifestyle #freelancelife #writerlifestyle #writerslife #lifeofawriter #writersofinstagram #workfromanywhere #workhardanywhere #mobileoffice #digitalnomad #womenwhowrite #femalefreelancer #freelancingfemales #femalefounders #womeninbiz #femalewriters #femaleentrepreneurs #writingwhilefemale #girlboss #bossbabe #creativepreneurs
🍁 NOVEMBER FREELANCE WRITER CHECK-IN 🍁 A fe 🍁 NOVEMBER FREELANCE WRITER CHECK-IN 🍁

A few questions to ask yourself as we transition into a new month:

☕️ How are you feeling about your goals so far this year? If you're feeling behind or overwhelmed, remember that while we're nearing the end of 2022, it's not over yet!

☕️ On a scale of 1-10, how strongly do you feel that you'll hit your goals this year? What needs to happen in order for you to hit those goals?

☕️ Write down 1 thing you'll take action on for each remaining month of 2022 to finish the year strong.

☕️ Write down 1 thing you'll do each week to ensure you stay on track. This might mean: booking a weekly discovery call, writing a niche-specific blog post, reaching out to past clients, etc.

☕️ It's not all about hustling! How can you take better care of yourself through the end of 2022 so you FEEL good and can show up as your best self in your freelancing career?

Wishing you a productive, healthy November!

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
Are we getting desperate? ⚠️ There's a hint o Are we getting desperate? ⚠️

There's a hint of panic in the freelance community re: decreased workloads, low-paying clients, inflation... These fears are valid, but is this energy we can rise up and ✨prosper✨ in?

I won't say it's impossible to build a career out of desperation. That "oh sh*t" moment can lead to extraordinary results. But if you stay in desperate energy, you'll operate from there (which clients see as a red flag).

Like it or not, being an energy match for a client is a big deal. They want focused problem-solvers who can get results. When your stress seeps into your interactions, you could be scaring those high-quality gigs away.

It goes like this...
📌 Freelancer: *Panics about money*
📌 Client: *Senses desperation, doesn't hire them*
📌 Freelancer: *Confirms fears, continues to panic*
(The cycle perpetuates!)

A subtle mindset shift can help:

☕️ Be aware of inner dialogue and how it leads to self-sabotage. Are you sending sob stories with pitches? Alluding to needing money immediately in ANY way? Cutting corners to get paid faster?

☕️ Flip the script. Yesterday's failure doesn't mean today will be the same. Society's panic doesn't mean you need to spiral. This is a new day full of new opportunities, new clients, and new ways to collaborate. 

☕️ A recession means clients are more eager than EVER for ways to reach their own customers... and that's your specialty! This is your time.

☕️ Give yourself a break. If nothing's been going your way, remember: nothing is permanent. Take a day off and ease up on yourself. You can't pour from an empty glass.

Chin up, writers. You won't only "get through this", you'll thrive! ✨

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
Why become a freelance writer in 2022? 🤔 ☀️ Why become a freelance writer in 2022? 🤔
☀️ YOU DECIDE THE SCHEDULE. Rather avoid the "Sunday scaries" by taking Mondays off? No prob! Wanna schedule client calls on Wednesdays only? Do it. Prefer to get your work done before 11am? Why not? Craving midday naps? Go for it! 

☀️ YOU DECIDE WHO YOUR CLIENTS ARE. Learning who you work well with is a process—and it usually comes with a few blips along the way—but it's one of the most liberating aspects of freelancing. You have the power to turn down anyone who doesn't fit your ideal (or close to ideal) client avatar.

☀️ YOU DECIDE YOUR RATES. How much are your services worth? You make that decision based on your niche, value, and income goals. That means you decide how much money you're making this week/month/year. That also means you get to tweak your rates until they're working for you.

☀️ YOU DECIDE YOUR RULES. Your policies will shape the way you work. You get to create/change them as your career evolves. Examples? Don't text with clients or accept unplanned calls. Don't do endless revisions. Don't do rush jobs without a rush fee... etc. Your choice.

☀️ YOU DECIDE YOUR LOCATION. I decided to freelance because being in an office was killing my creativity, productivity and nervous system. The freedom to work from a home office or anywhere in the world means I can deliver work I'm proud of and build a career that works FOR my life, not against it.

Can you think of any other reasons being a freelance writer is awesome? Let's hear them! 👇👇

#freelancewritingcafe #freelancewriter #freelancewriting #freelancewriters #freelanceinspiration #freelancewritertips #freelancewritingtips #freelancewritingsuccess #freelancewritingbusiness #freelancingfemales #womenwhowrite #writersofinstagram #freelancesuccesstips #freelancesuccess #upworkfreelancer #freelancelifestyle #freelancelife #writerslife #remoteworker #remotefreelancer #remotewriter #workfromanywhere #workhardanywhere #mobileoffice
What keeps you going when freelancing gets tough? What keeps you going when freelancing gets tough? 🪫

So many of us are struggling right now because of the economy's steep fluctuation and clients cutting back on budgets (on top of summer being a dry season for many). 

But we both know you're NOT just going to throw in the towel when faced with a challenge, right? 🤔 You're a problem solver, after all. That's one of the reasons you're such an awesome freelancer. ✌️

The truth is, in any economic situation, regardless of the season or circumstances, there are ALWAYS ways to thrive. 

There are clients who need writers. There are opportunities to uncover. The sheer number of businesses and organizations who need recurring marketing copy and content on a weekly basis is wild (with new ones popping up all the time). Just one example. There's 💵 to be made! 

So while you seek those opportunities out, grow your network, and polish your optimism, here's one more thing you can do to battle the "woe is me" energy that's bringing down your vibe:

✨✨ Remember WHY you started freelancing in the first place!

Remember why it's so important to you. Remember why you're made for this. Remember previous challenges you've overcome because you weren't about to give up on your ultimate goal. 

✈️ For some that's location freedom. 
📋 For some it's schedule freedom. 
💰 For some it's uncapped income. 
💓 For some it's "I'm the boss" energy.

Maybe all of these! Whatever it is for you, call it forth. When you're clear on your goal, your creative problem solving and resourceful nature will shine as a natural result.

And, as always, we are here to help! 🤓 What's one challenge you're facing in your freelance career right now? Any tips for fellow freelancers? 👇👇

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