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Freelance Writing Cafe - Community & Resources for High Income Remote Writing Success 4

Freelance Writing Cafe

Launch & grow your freelance writing career... even if you don't have experience!

Taylor-Marsden - Website Copywriter (1)

Drinking Coffee With Writers: Taylor Marsden, Website Copywriter

September 22, 2020 · In: Drinking Coffee With Writers

Full-time remote freelance copywriter Taylor Marsden has been a business owner for ten years… but she still struggles to keep it all together sometimes! In this week’s DCWW interview, she gets candid about the challenges (and benefits) of being a self-made freelance writer. Grab yourself a coffee and prepare to get inspired.

Freelance Writing Cafe: What was the #1 reason you decided to start freelancing?
Taylor Marsden: To work with a variety of different types of clients, learn more skills, and make more money!

How did your freelance journey begin?
I was working full time at an e-comm startup and started freelancing on the side to branch out and work with different kinds of companies. I was bored writing about the same brand every single day and wanted more. Another copywriting friend who was in high demand gave me my first client (it was work she didn’t want to do) and directly after working with that person I threw together my website and started seeking out any side work I could find!

Thankfully, I worked with other creatives at my 9-5 who also freelanced and they referred me a lot of work at the beginning of my career. Starting this as a side hustle was amazing because I never felt any pressure to make money in order to live or to be perfect with clients from the get-go. I was just having fun and seeing what was possible!

Taylor-Marsden - Website Copywriter (3)

What is the most important lesson you’ve learned so far? 
Communication is everything! Whether it’s learning how to talk to clients 1:1 about your process, dealing with harsh feedback, standing up for yourself when people try to lowball you on rates – whatever it might be! Learn to communicate like a pro and you will go far as a biz owner.

What is something you still struggle with as a freelance writer? 
Oh god, a million things?! Ha! People seem to think if you’ve been a biz owner for a long time—I’ve been doing this almost 10 years—that the struggles stop because you figure everything out, but that’s not true.

I struggle with imposter syndrome, overworking myself, procrastination…all the time. They come in waves and every day is different but it’s all part of this journey and it’s totally cool. I’ve learned to embrace the struggles for what they are and then move on ’til the next one hits!

Taylor-Marsden - Website Copywriter (5)

What advice would you give to freelancers who are just starting out?
Don’t quit your day job before your freelance hustle is making you a full-time salary! Trying to build a business from scratch is hard and the money won’t flow immediately or consistently. It’s normal. You need a safety net until you figure out how to make this work so you don’t put yourself in a dangerous situation!

What is your favorite thing about freelancing?
Freedom. Of course, right? I make my own hours, take on only the clients I want to take on, and get to work from wherever I want. I lived and traveled half a year on the other side of the world with my man just for funsies.

What is your favorite app, tool, or tip for productivity?
I make lists constantly! A daily to-do list with only two big goals per day. If I do more than that, I’m stoked but I like to set myself up to win every day rather than stress and freak out about everything I still haven’t completed.

Taylor-Marsden - Website Copywriter (4)

Do you have a go-to mantra or quote that keeps you inspired?
“Why not you?” A great reminder for days when you think you’re not good enough or you’ll never get to where you wanna go!

What’s your favorite hot beverage to sip while working?
I have two: Americano or black coffee with a splash of oat milk

*

Be sure to follow Taylor on Instagram and check out her website: taylormarsden.com

Want more inspiration? Read more from our Drinking Coffee With Writers series.

 

☕️ Drinking Coffee With Writers is here to give you a dose of inspiration and actionable tips for the week ahead. We’re showcasing freelance writers who are designing their careers and living life on their own terms.  Want to be our next featured writer? Drop us a line at info@freelancewritingcafe.com

 

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By: Michelle Christina · In: Drinking Coffee With Writers · Tagged: drinking coffee with writers, freelance writer behind the scenes, freelance writer interview, freelance writing cafe, freelance writing career tips, taylor marsden website copywriter

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@freelancewritingcafe

It's the first day of spring! 🌷 Here are 3 ways It's the first day of spring! 🌷 Here are 3 ways to hit refresh on your writing career.

1️⃣ Audit your offerings
Trying to market everything from email blasts to white paper writing? Try narrowing down to a few premium services. This is a great way to build a strong, niched-down portfolio that makes you an easy "yes" for your ideal client.

2️⃣ Clarify your ideal client
Feeling "off" about one (or more) of your clients these days? Shed any working relationships that aren't working. If you're held in place by a contract, mark the break-up date on the calendar and start looking for leads that feel more aligned while you finish up that project.

3️⃣ Spruce up your space
Don't underestimate the power of a clean desk, fresh air, and your favorite writing tunes. Spend a day making a spring playlist, deep-cleaning your workspace, and maybe even buying a cheery spring candle or two. It can make a big difference!

What's your favorite way to celebrate spring?
🌷💐🌼🌸

#freelancewritingtips #freelancewriters #firstdayofspring #freelancewriting #freelancecareergrowth
We love our clients, obviously! But even high-vibe We love our clients, obviously! But even high-vibe collaborations have those moments... 😅 Here's to resisting passive-aggressive emails, even when you're burnt out at the end of a long week. 

#freelancelife #freelancewriting
Unsure which domain to use for your freelance writ Unsure which domain to use for your freelance writing website? Here are 3 approaches to consider:

🖥️✨ Use your name
Naming your website domain after yourself (or your DBA) can help build recognition, especially if you have a memorable name.

🖥️✨ Use your business name
Using your business name (ie: Good Copy LLC) allows you to separate yourself from your freelance writing identity.

🖥️✨ Use your niche
Using your niche allows your target client to find you easily in search (and this builds up SEO cred over time).

Did you use one of these strategies? Something else? Share your freelance writing website in the comments! 👇 

#freelancewritingtips #freelancetips #freelancewritingwebsite #freelancewriters #freelancesuccess
Lowballing clients got you down? Good news! You ch Lowballing clients got you down? Good news! You choose who to work with—and who to politely bid adieu to. Cut them loose* to make room for high-quality collaborations. 

* Be sure to honor any contractual obligations (and consider them lessons for the next project).

#freelancewriting #freelancetips #freelancewriters #highincome #highincomeskills
Not sure what to say when a client is pressing you Not sure what to say when a client is pressing you for a call (when you specifically didn't agree to random calls)? Save this post for some quick response ideas.

☎️ I'm not available right now. Please use my calendar link to book a call: (link)

☎️ Calls should be scheduled in advance. Feel free to review our contract for a refresher on terms.

☎️ Hi! Can you put the information in an email? Otherwise, I'm available to speak at (date/time). 

☎️ To ensure the highest quality of work, all calls need to be scheduled. Thanks!

Some of these only work if you have a "no random calls" clause in your contract, so make sure you're addressing that in advance. 

Why does this matter? 🤔 If your client thinks they can ping you any time of day, your focus could be interrupted at any moment. They might not realize how detrimental this can be because they're eager to share an idea or piece of feedback.

If you're like many freelancers, you'll want to protect your deep focus time and workflow, moving calls to specific windows. Remember: Your client is not your boss! 

Also! If you DO have the time and you don't mind hopping on a call, go for it! You're free to design your days and your work sessions. Just know that you might be exhibiting your availability in a certain way. 

What do you say to a client when they request something that's against your terms?

#freelancewritingsuccess #freelancewriting #freelancewritingtips #freelancewriter #freelancewritertips

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